BurdaInternational acquires LifestyleAsia.com to become the regional Leader in Digital Luxury Publishing and Content Marketing. LifestyleAsia.com is the pioneer in Asia’s premium online publishing space.
New year, new name: The internationally operating business unit BurdaCreative, which focuses on crafting, is now Burda Create!. This means that Europe’s most important platform in the field of handicrafts will appear internationally under one umbrella brand pursuing the clear mission of continuing to grow and expanding the sewing, knitting and crocheting segments.
Call for creativity!
"We have used the familiar letters of the Burda logo, which everyone immediately associates with handicrafts, playfully and recognizably in our new design. The colorful, movable letters are symbolic of the cut pieces on our seamstresses' worktables. With the call 'create!' we would like to encourage our customers to be creative and realize their own projects. Our products offer not only inspiration but also detailled instructions."
Henning Röper, CEO of Burda Create!
Under the new name, the internationally operating business unit Burda Create! bundles companies that focus on the world of crafting. The portfolio consists of the publishing house Aenne Burda, the publishing house Editions DIPA from Strasbourg, the knitting publications of BurdaNordic from Denmark, the pattern distribution company Toppatterns from Sweden and Burda Style Inc. from Hubert Burda Media.
The world of crafting
The best-known brand of Burda Create! is the sewing and fashion magazine Burda Style, which is printed monthly in 17 different languages with over 600,000 copies. In addition, there are further subscription titles such as Burda Easy for sewing beginners and the new title Burda Knitting, which has been published in ten different languages since November 2019. The magazine business of Burda Create! is complemented by social media channels and online portals. There and via the subsidiary Toppatterns.com, digital patterns are offered for download making Burda Create! the leading international provider in this segment. Another product under the Burda Style brand is paper patterns, which are sold in 35 countries worldwide.
Burda Create! is one of five pillars of the BurdaInternational division of Hubert Burda Media. Other related media businesses are Immediate Media, Publishing Europe, BurdaLuxury and BurdaEducation.