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BurdaInternational, which bundles the worldwide activities of media and tech company Hubert Burda Media, has acquired the media business of the Swiss company Edipresse Group in Poland via its local representation Burda Media Polska. Burda Media Polska will take over Edipresse Polska’s multimedia and digital portfolio which includes popular websites for women, along with true stories magazines and two biweekly magazines (13 titles in total). The formal closing of the acquisition follows the approval issued by the President of the Polish Office of Competition and Consumer Protection. The newly formed organisation will operate under the name Burda Media Polska.
Martin Weese, COO of BurdaInternational, will head up the new organisation as Interim Chief Executive Officer (CEO) after Alexander Sorg, previously CEO of Burda Media Polska, had decided to step back from the business end of February 2022 to focus on new challenges. After over twenty years with Burda, he will continue in an advisory role around key projects for BurdaInternational.
The acquisition of Edipresse Group’s media business is part of Burda’s broader investment strategy to generate further, exciting growth potential in Poland. In 2021, Burda Media Polska had already acquired the Polish e-commerce platform Cocolita.
“We are excited to complete the acquisition of the Edipresse media assets. Poland remains a key market for us, and this deal enables us to accelerate our digital transformation, and alongside our core publishing brands to create a new force in women’s luxury and lifestyle. We are delighted to welcome the talented Edipresse team to our company.”
Tom Bureau, CEO of BurdaInternational
Burda Media Polska is part of BurdaInternational which bundles the worldwide activities of media and tech company Hubert Burda Media with operations in 14 countries. It employs 2,400 people and owns 250 media brands. BurdaInternational has been operating in Poland for 30 years offering a diversified portfolio of over 60 products – including magazines and cutting-edge digital media – that target consumers of all ages.
