The Fit Tech Summit, Europe's first startup and innovation conference on the topics of fitness technologies, digital health, active lifestyle and mindfulness, gathered around 1000 participants in Munich.
Burda’s Russian team, headed by Jürgen Ulrich (CEO Burda Media Russia) and Elena Fironova (chief digital officer), has tested a new option for developing innovative concepts quickly: the first Burda Hack Challenge. BurdaRussia called on young developers across Russia to develop solutions for e-commerce assistants, e-commerce analysis, trend analysis and content personalization. More than 30 applications were submitted. The teams then worked independently on tasks they were given, with the best five coming to Moscow for the final stage of the competition.
The goal: addressing talented programmers
“This was our first experience with these innovative formats. We are very content with the result”, says Elena Fironova. “Our man aim was to address talented programmers, who see our operational activities from a different perspective and develop creative solutions. We also wanted to strengthen our relationship with the Russian tech and startup community.”
The winners: e-commerce assistants
The winning team was “Horizon”, presenting an innovative solution for an e-commerce assistant. It helps track customer behavior on Burda’s websites, making personalized offers before the customer leaves the site. “We want to integrate the solution in our online shop to increase conversion”, explains Elena Fironova.
The prize: participating in Hackday
The winners will take part in Burda’s next Hackday. Natalia Karbasova, head of Burda Bootcamp & Burda Hackday, presented Burda’s initiatives in the tech and startup areas. “It is very inspiring to see how many young talented developers live in Russia”, says Natalia Karbasova. “We also selected a strong team of people in addition to the winners, whom we will put in touch with colleagues in Germany to talk about internships.”