From their work with purpose-led start-up teams, BurdaPrincipal Investments have made some observations where social purpose provides start-ups with distinctive competitive advantages.
Hubert Burda Media announced an investment in Recount Media, an innovative short-form video platform dedicated to political news headquartered in New York, United States. Burda’s growth capital arm BurdaPrincipal Investments participated in the Series A funding round alongside Union Square Ventures, True Ventures and ViacomCBS. The Series A investment will allow the company to optimize growth through new programming and additional licensing and distribution deals.
Recount Media is a new kind of platform and approach to short-form video devoted to political news. Co-founders John Heilemann and John Battelle launched the media venture in 2019 and it already features more than a dozen short-form programs, including The Daily Recount, Recap 2020, and This Week in Bullshit, as well as a live event series. Recount Media is solving the two central problems faced by Americans looking to take part in the political conversation in this era: information overload and time famine.
“We see great potential in media platform models that capture the changing way of content consumption. We are excited to back John Battelle, John Heilemann and their team in building a leading mobile-first short-form video platform.”
Christian Teichmann, Managing Director of BurdaPrincipal Investments
“Burda Principal Investments’ tradition of investing in digital media companies paired with Recount Media’s long-term strategy to change how people consume news made this a natural partnership.”
John Heilemann, Co-Founder and Editor-in-Chief of Recount Media
For more information on Recount Media, visit www.therecount.com