BurdaInternational
20/04/2021

Burda to invest 55 million euros in Poland's technology & e-commerce sector

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BurdaInternational, which bundles the foreign activities of media and tech company Hubert Burda Media, is planning to invest about 55 million euros in Poland. In line with its five-year investment strategy, BurdaInternational will be building an e-commerce excellence hub in Rzeszów to support the company's internationalization in new technologies and e-commerce.

As part of the broader investment strategy in its digital future and via its local representation Burda Media Polska, BurdaInternational has acquired the majority stake in the Polish e-commerce platform Shoko that operates the online store Cocolita.pl. The founder Hubert Gorecki and his management team will remain on board, with Shoko continuing to operate separately. The transaction is subject to the approval of the Polish Office of Competition and Consumer Protection. BurdaInternational will be leveraging the acquisition to accelerate its transformation towards an e-commerce and technology company with a focus on the lifestyle and beauty segment in Poland.

Cocolita.pl is a dynamically growing e-commerce company based in Rzeszów which markets a wide portfolio of beauty products.


“Poland has always been key for us, as reflected in our five-year investment plan which earmarks more than 50 million euros to develop its market. We intend to build an e-commerce excellence hub in Rzeszów, thereby making Poland the new home of our innovation hub and creating valuable new jobs.

The acquisition of Cocolita will generate further, exciting growth potential in the Polish consumer market. While our publishing business – an integral component of our long-standing market legacy – will remain central to Burda Media Polska, this investment enables us to accelerate our digital transformation. I’m delighted at the prospect of working with our new colleagues at Cocolita!”

Martin Weiss, CEO BurdaInternational


“We are very excited about the next step in our company's evolution and the opportunities BurdaInternational brings to our business. We have ambitious plans to grow and have the full support of our new partner in this endeavour. Its extensive experience in the media space will play a crucial role in facilitating our development plans for the future. We are happy to be contributing to the digital transformation of BurdaInternational.”

Hubert Gorecki, CEO of Shoko - the owner of Cocolita.pl


BurdaInternational bundles the foreign activities of the media and tech company Hubert Burda Media. Operating in 16 countries, it employs 2,400 people and owns 250 media brands. As a multi-channel platform that includes media, e-commerce, and other innovative services, BurdaInternational appeals to the passion of its consumers. It is also a publisher of best-selling books, children's collections and custom magazines. Additionally, it is active in the event and conference industry. Through Burda Media Polska, BurdaInternational has been present in Poland for 25 years with a wide thematic portfolio of over 60 products targeting consumers of all ages. These range from magazines to cutting-edge digital products. Every month, the content created by Burda Media Polska reaches over 23 million people in Poland.

Cocolita.pl is an e-commerce platform offering a comprehensive array of beauty products. The platform curates consumer love brands as well as up-and-coming labels. Driven by effective collaborations with influencers and the social media community, Cocolita.pl embraces new trends and technologies. Offering online tips & tricks, live sessions, and beauty competitions, it sets out to help consumers “create their own styles”.

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Hubert Gorecki, CEO of Shoko - the owner of Cocolita.pl (c) Hubert Gorecki

Martin Weiss, Board member of Hubert Burda Media (c) Hubert Burda Media/Susanne Schramke

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