The General German Automobile Club (ADAC) is revamping its members’ magazine, “ADAC Motorwelt”, Europe’s biggest magazine. The club entered into a strategic collaboration with Hubert Burda Media to make this happen.
Roast Market is an online platform that sells German and international coffees and accessories. Customers can choose from almost 1,000 products and over 47 brands. The online retailer went live at the start of 2015 and fills a growing niche on the German market. Hubert Burda Media’s national media brands worked with Roast Market GmbH in the testing process in the “media-for-revenue model”. This was a great success, and the partnership has now been underpinned by Burda’s direct investment in Roast Market. Both partners have agreed not to disclose the amount invested.
“The addressable market in Germany is worth around five billion euros and is still under-penetrated online. There is huge potential and we want to be part of it. Our collaboration to date has shown that our magazines really inspire the e-commerce offering. The partnership works brilliantly for both sides. All the more reason for us to be excited about the investment.”
Burkhard Graßmann, BurdaNews Managing Director
The investment is based at TEC GmbH, the company unit set up by BurdaNews managing director Burkhard Graßmann and Hubert Jakob for strategic new business relating to Burda’s print brands. “The Enabling Company” (TEC) is managed by Hubert Jakob.
