Investment
05/11/2017

Burda invests in Roast Market

Investment
05/11/2017

Burda invests in Roast Market

Roast Market is an online platform that sells German and international coffees and accessories. Customers can choose from almost 1,000 products and over 47 brands. The online retailer went live at the start of 2015 and fills a growing niche on the German market. Hubert Burda Media’s national media brands worked with Roast Market GmbH in the testing process in the “media-for-revenue model”. This was a great success, and the partnership has now been underpinned by Burda’s direct investment in Roast Market. Both partners have agreed not to disclose the amount invested.


“The addressable market in Germany is worth around five billion euros and is still under-penetrated online. There is huge potential and we want to be part of it. Our collaboration to date has shown that our magazines really inspire the e-commerce offering. The partnership works brilliantly for both sides. All the more reason for us to be excited about the investment.”

Burkhard GraßmannBurdaNews Managing Director


The investment is based at TEC GmbH, the company unit set up by BurdaNews managing director Burkhard Graßmann and Hubert Jakob for strategic new business relating to Burda’s print brands. “The Enabling Company” (TEC) is managed by Hubert Jakob.

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Burkhard Graßmann © Christian Schoppe

The CEOs of Roast Market, Boris Häfele and Philip Müller

The official logo of Roast Market

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