How are international brands led in the German market? In this episode, the editor-in-chief of German Elle tells us all about their national edition and how close they cooperate with the international Instyle family.
They are the voices of fashion – from high street to high end. Thanks to their global brand recognition, magazines like "Gault & Millau", "Elle", or "Harper’s Bazaar" find audiences around the world and have therefore long-established local offshoots of their original flagship editions. In Germany, these are published by Hubert Burda Media. How are these international brands led in the German market and how well do they fare? In this episode, the editor-in-chief of German Instyle tells us all about their national edition and how close they cooperate with the international Instyle family.
Since February 2016.
Instyle has continually expanded in recent years. From 15 issues (12 main, 2 Men, 1 Beauty) in 2016 to over 20, as we have not only increased the publication frequency of Instyle Men, but also launched Instyle Mini&Me in 2019 and are planning two Instyle Beauty issues for 2022. In addition, there are now Instyle events, analogue and digital, plus many collaborations. The Instyle world is growing and growing!
There is no close contact, we are very free in our decisions as licensees.
Ideally, we can use US Instyle's cover photos, or even individual stories, but basically we create everything for our own market.
Around 30 people work on the editorial side, but many more are working behind the scenes to make the brand shine.
Fresh, open-minded, inspiring!