Burda's international growth capital provider, Burda Principal Investments is supporting a New York start-up with great potential in the field of audio storytelling
Burda is proud to announce the launch of BurdaGP, a new European gaming initiative developed by its investment arm Burda Principal Investments (BPI) in close cooperation with UnternehmerTUM Venture Labs. As part of UnternehmerTUM’s AI / Software Venture Lab, BurdaGP will support the next generation of European gaming founders, products, and platforms.
Gaming has become a powerful driver of innovation, connecting entertainment, technology, and interactive media. With Munich emerging as a European hub for both gaming and AI, BurdaGP strengthens Burda’s role at the forefront of this dynamic and fast-evolving landscape.
Digital lifestyles, particularly among younger generations, are increasingly shaped by interactive media experiences. Gaming has become a dominant cultural force—an ecosystem where technology, storytelling, and communities converge. With advances in AI, content creation, and distribution, the boundaries between gaming, media, and social platforms are dissolving.
For Burda, this transformation plays directly to the company’s strategic strengths: content, communities, commerce, and technology. Entering the gaming space is a natural extension of Burda’s long-term mission to shape the future of digital culture and experiences. By linking BPI’s investment expertise with the Group’s brands and media reach, BurdaGP creates a bridge between cutting-edge innovation and scalable business development opportunities inside the Burda ecosystem.
“Gaming is where digital behavior scales. Thanks to smartphones and AI, gaming has reached a historic high: Here in Germany, six in ten people play games. They’re not just passive users — they create, collaborate, and express identity through interactive worlds. With this collaboration, we combine Burda’s strength in digital content and platforms with UnternehmerTUM’s proven innovation engine to forge the next generation of European gaming talent.”
Christian Teichmann, Member of the Executive Board at Burda
“Gaming has proven to be an early innovation supercharger: Some of the most valuable companies globally, like Nvidia or Google DeepMind, have their roots in gaming. Building on the tech and talent engine around the TUM Computer Games Lab, we are thrilled, to pool the entrepreneurial and domain expertise of TUM Venture Labs and Burda to build Europe’s premier gaming hub - similar to what we are driving in other innovation areas.”
Philipp Gerbert, CEO, TUM Venture Labs
BurdaGP represents a strategic step for Burda as it expands its role as a platform for innovation in digital entertainment. The initiative connects Burda’s media assets, brands, and audiences with BPI’s investment expertise and UnternehmerTUM’s world-class venture-building capabilities and academic excellence. Together, they aim to turn Europe’s top gaming talent and ideas into venture-grade companies and new digital experiences.
Through cooperation with TUM’s AI / Software Venture Lab and UnternehmerTUM’s early-stage startup program XPRENEURS, BurdaGP provides a structured incubation track—supporting teams from early concepts to investor-ready ventures. The program is linked to the Gaming Chair at the Technical University of Munich, led by Prof. Johanna Pirker, enabling direct access to frontier research in gaming technology, AI, and interactive systems.
Beyond investments, BurdaGP is designed to feed innovation directly into Burda’s future business portfolio—leveraging insights from gaming to inform the development of new products, platforms, and community-driven formats across the Group.
This collaboration underlines Burda’s ambition to lead at the intersection of media, technology, and culture, while strengthening its access to talent, research, and scalable digital ventures in Europe. BurdaGP not only positions the company as a thought leader in gaming but also as a driving force in shaping how interactive entertainment and media evolve in the coming decade.
