„I was emancipated, even as a child. I was born this way.“ This is an Aenne Burda quote from 1994 - and this attitude in life was the basis for her subsequent success as the mother of today’s company Hubert Burda Media.
Last sunny Saturday, 27th of August, Burda Russia celebrated the summer city festival Burda Fest 2016 at the Museon park in Moscow. For the third time, Burda Russia turned the park into a real entertainment town for children and grown-ups. Many partners joined and brought many exciting attractions, just like McDonalds who installed a big sport station.
A thank you for the fans
Burda, the Russian name for Burda Style, is one of the main and the most popular magazine in Russia. Burda Russia wanted to create an event to bring together its readers and clients to attract new readers and to raise the popularity of the brand. Furthermore, Burda Russia wanted to thank the Burda community and to strengthen the existing relationship with its readers.
Nobody left empty-handed
Presents were everywhere: shampoo and balsam from brands like Dry Dry, various gifts from Colgate, L’Etoile sélection, SOKOLOV Jevelery and Lamoda. Tutta Larsen, a Russian celebrity, gave presents from the diaper producer Huggies to the youngest guests. The big expert Electra brought its bicycles to the festival and presented one of them to one of the guests. At the end of the festival two most successful visitors could win the grand prizes – washing machines from the Italian manufacture Candy.
No room for boredom
The most active guests could take part in creative master-classes organized by the hobby-supermarket Leonardo or in food battles organized by Mistral. Many more visitors spend time in the open-air library, practice yoga or visited a real fashion-show of the finalists of the contest Burda Fashion Star.
Burda Fest 2016 was attended by more than 35.000 guests – please find some impressions below.