Burda’s units Word-of-Mouth (WoM) and Tracdelight will work together even more closely from now on. Clients will have access to a combined network of influencer.
BurdaStudios (Bunte.de, Tracdelight, Brands you love, among others) extends its e-commerce activities, launching an affiliate shopping platform for jewelry: Prettique. The start-up was developed by Burda’s fashion performance network Tracdelight. It combines selected pieces of jewelry from a wide range of online shops on one site. The platform allows visitors to search systematically for a desired accessory using filters such as style, occasion, material, color, price, brand and shop.
“Prettique is a platform for inspiration and shopping relating to jewelry and accessories. What makes us different from other fashion aggregators is our curated range of jewelry and our focus on advice. We rely on inspiring our users and pursue the goal of becoming a firmly established online destination where they can search for special accessories for every occasion.”
Nina Zimmermann, managing director, BurdaStudios
Users can currently access a carefully selected range of jewelry from 16 online shops. Prettique’s mobile first focus makes it possible to use the shopping platform optimally while being out and about, “as people mainly tend to get inspired on the go today”, says Zimmermann.
The official launch of Prettique is accompanied by TV spots on Prosieben from 12 March onwards.