BurdaInternational
23/02/2022

Burda worldwide

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2,400 employees, 17 countries, 250 media brands: That's BurdaInternational in figures. But who exactly are the colleagues and what is it that keeps them busy? Whether it’s Asia, Africa or Europe – we regularly provide an insight into the different areas and topics of Burda's international colleagues. Join us on a world tour!

Immediate Media Co Appoints New UK Chief Revenue Officer

Immediate Media Co, Burda’s special interest content and platform company in the UK, has announced the appointment of Julian Lloyd Evans to lead its UK advertising teams in the role of Chief Revenue Officer (CRO). Lloyd Evans, who will take-up the role in April 2022, replaces Duncan Tickell, who has recently been promoted to the post of CRO at BurdaInternational. Lloyd Evans and Tickell will be partnering to accelerate digital revenue growth at Immediate, the largest business within BurdaInternational.

Culinary Brand Content Agency Complements BurdaBleu’s Portfolio

BurdaBleu has been an expert in food magazine publishing for 35 years, thanks to its brand Saveurs, Saveurs Green, Saveurs Thermomix, and Saveurs Simplissime. Recently, the French division of BurdaInternational has been sharing its teams’ expertise with the public: Saveurs Factory is a database of 16,000 exclusive photos and also presents tailor-made recipe creations in text, photo, and video for the entire gamut of media (print, web, app, social networks, etc.). Furthermore, the newly established agency offers magazine productions and customized recipe applications for brands. So far, Saveurs Factory has cooperated on productions with names such as Activia, Light & Free and Danette (Danone Group) and the Hopscotch Group’s advertising agency Heaven. Further targets include food retailers, food and beverage brands, content agencies, and collectives.

New Event Section: Burda Style Launches New Revenue Model

Burdastyle.de is Germany’s largest platform for sewing patterns. To further enhance its services for users, the sewing and handicrafts brand Burda Style (the core brand of German publishing house Aenne Burda) has launched a new revenue model: a section on online events featuring an array of courses and handicraft events hosted by selected partners. These range from beginner and advanced lessons, through sewing machine reviews, specific projects, and sophisticated techniques. The platform enables Burda Style users to purchase vouchers that are redeemable in partner organizations’ courses. “Our partners for Burda Events are mainly handicraft shops with dedicated instructors who are grateful for our support in winning new customers for their events after the protracted lockdown,” says Anne Ebeling, Head of Product & Marketing at Burda Style. “Our new section is an innovative way to systematically expand our range of sewing and needlework products on Burdastyle.de while identifying new revenue models.”

 

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Julian Lloyd Evans, Immediate Media Co’s new UK Chief Revenue Officer (c) Immediate Media Co

Saveurs Factory is a database of 16,000 exclusive photos and also presents tailor-made recipe creations (c) BurdaBleu

Saveurs Factory is BurdaBleu’s new brand content agency (c) BurdaBleu

Anne Ebeling, Head of Product & Marketing at Burda Style (c) Publishing House Aenne Burda

BurdaInternational CRO Duncan Tickell (l.) and Immediate Media CRO Julian Lloyd Evans (r.) (c) Immediate Media Co

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