Burda International CZ has acquired Extra Online Media (EOM), one of the leading digital media companies in the Czech Republic. With the acquisition, the media company significantly strengthens its position in the onlin…
2,400 employees, 11 countries, 250 media brands: That's BurdaInternational in figures. But who exactly are the colleagues and what is it that keeps them busy? Whether it’s Asia, Africa or Europe – we regularly provide an insight into the different areas and topics of Burda's international colleagues. Join us on a world tour!
BI's Asian division BurdaLuxury is partnering with India's leading carrier Air India to bring innovative, quality content to Air India's premium travellers through the relaunch of the airline's in-flight magazine. The partnership reflects Air India's plans for significant brand evolution and expansion and will leverage BurdaLuxury's expertise in content creation to align its new in-flight magazine with the airline's refreshed brand ethos. The new magazine will launch in June 2023 with all the attributes of a leading newsstand magazine and will deliver quality content across the travel, lifestyle and luxury segments.
“At BurdaLuxury, our passion is the creation of media products that truly thrill and engage readers. High quality content, coupled with a dynamic, contemporary design aesthetic are our watch words. We’re excited to be partnering with the Air India team and are looking forward to delivering new levels of content quality to Air India’s 2.5 million monthly passengers, through their monthly in-flight magazine."
Simon Clays, Director of Print Operations and Strategy, Asia at BurdaLuxury
Esprit D'ici is an authentic, uniquely positioned magazine covering a broad range of topics from tourism, culture, heritage, crafts, and gardening to gastronomy. The title by the French division Burda Bleu is an adaptation of the German Burda magazine Mein schönes Land. Esprit D'ici has been constantly successful since its launch in 2012 and its special mix has now paid off: The magazine was elected as the 'Member’s Favourite' during the Trophées Magazines 2023 award by Maison de la Presse. Maison de la Presse offers a complete range of cultural products such as books, games, toys, newspapers, and stationery, and is part of the NAP group – the leading network of local cultural shops in France.
In late 2021, British media company Immediate Media launched the Radio Times Podcast inviting the biggest stars from the world of television and entertainment to talk about their favourite TV programmes past and present. The podcast just recently celebrated one million downloads since its launch. Its third series brings listeners weekly interviews with television's biggest names, finding out about their TV viewing habits and delving into their careers. Previous guests include Harry Potter actor Daniel Radcliffe, British rapper KSI, and actor and writer Stephen Fry. Radio Times also produces a weekly companion podcast, Smart TV, giving bite-size expert guidance to the best TV and streaming recommendations for the coming week.
“Achieving one million downloads in 18 months is a fantastic achievement. With the explosion of streaming platforms, the choice of programmes is richer than it’s ever been before, so launching a podcast to hear from the biggest stars from the world of entertainment and offering the best guidance made perfect sense. The success of our award-winning podcast has enabled Radio Times to connect with a new generation of fans, expanding our brand’s footprint beyond traditional print, digital, and live events and into the audio realm. We’re eager to see where this journey takes us next!”
Zoe Helme, Publishing Director Radio Times
