A small trip around the world with BurdaInternational: This month, we are looking at the Asian luxury lifestyle brand Prestige’s relaunch and Burda Media Polska’s new corporate podcast.
2,400 employees, 14 countries, 250 media brands: That's BurdaInternational in figures. But who exactly are the colleagues and what is it that keeps them busy? Whether it’s Asia, Africa or Europe – we regularly provide an insight into the different areas and topics of Burda's international colleagues. Join us on a world tour!
The French division Burda Bleu has evolved two of its magazine brands by co-launching two associated books with publisher Éditions Télémaque: Just about a year ago, Burda Bleu launched the cookery magazine Five Starr, named after the famous French rapper and actor Joey Starr. He is also editor-in-chief of the title. After the first successful editions of the magazine and a good partnership with Joey Starr, Burda Bleu is now co-publishing the book Mon Guide Bistronomik. In the book, Joey Starr shares his and his friends’ favourite recipes and food spots – from Ile-de-France to Martinique via the Basque Country. The launch of the book is supported by a promotional campaign and an extensive partnership together with Pinterest – the image sharing and social media service. Burda Bleu has also co-published the book Détective: 200 Couvertures Cultes – the unique panorama of a century of crime news. It features 200 covers of Burda Bleu’s Détective magazine and thus, the greatest criminal cases of the time. Both books will be sold in all French bookstores and online.
From January 1, the Asian division BurdaLuxury will be the new licensee for Travel + Leisure Southeast Asia, Hong Kong, and Macau. The license includes the Special Administrative Regions of Hong Kong and Macau, as well as Cambodia, Indonesia, Laos, Malaysia, Philippines, Singapore, Thailand, and Vietnam. BurdaLuxury will launch dedicated websites for each of these markets, curated to local tastes and preferences, ensuring relevant and personalised content for its audience. As part of the relaunch, BurdaLuxury will also focus on refreshing the brand’s digital platforms in the region with its upgraded design, new verticals, and geo-targeted content. In addition to the digital brand refresh, BurdaLuxury will also explore special print editions, along with new awards and event properties that leverage the brand’s expertise and presence in Southeast Asia, Hong Kong and Macau.
The new licenses for Travel + Leisure Southeast Asia, Hong Kong, and Macau mark an expansion of BurdaLuxury’s portfolio of the Travel + Leisure brand internationally: Since 2014, BurdaLuxury has been the licensee of Travel + Leisure India and South Asia who recently unveiled the winners of its prestigious India’s Best Awards. The awards were held at an exclusive event in New Delhi, celebrating the brands and people shaping the travel industry. Taking inspiration from Travel + Leisure’s iconic World’s Best Awards, India’s Best Awards have become the most sought-after award for hospitality and travel brands across the country. The awards brought together influential, diverse change makers from across the country. Dignitaries, ambassadors, and hoteliers were also in attendance. The 11th edition of India’s Best Awards honoured individuals in award categories including Women Empowerment, LGBTQIA+ Rights, Travel Photography, and Sustainable Fashion.
Luxury, elegance and true style are what the brand Elle stands for and this year's Ellephoria embraced all three! BurdaInternational CZ’s Elle invited influencers, celebrities, and experts alike to the Empire Hall in Prague, where products and innovations from the world of cosmetics, beauty and healthy living were showcased over three days. Under the motto 'Beauty is all around', visitors had the opportunity to try new products, enrol in master classes and learn make-up and styling tips from top stylists. Top global and national brands were represented including Lancôme, Yves Saint Laurent and Clarins. This was the second edition of this innovative mix that combines conference and fair elements with festival flair.