Publisher Natasha Kraal, introduces her “star” team of BurdaLuxury editors in Malaysia, talks about the competitive media landscape and developing purpose-driven content in a multicultural market
BurdaLuxury has launched the seventh edition of its lifestyle media brand Prestige: With Cambodia’s fast-growing economy, the introduction of an international luxury lifestyle magazine serves as an evolutionary push for the country’s media sector.
Initially launched in Singapore, Prestige currently has editions in Hong Kong, Indonesia, Malaysia, Singapore, Taiwan, Thailand – and now Cambodia. Society’s luxury authority, Prestige is the lifestyle media of choice for the affluent and influential. As arbiters of style, substance and sophistication, Prestige is the voice of Asia’s movers and shakers, and provides the insider perspective into the world of gracious living with an eye on social consciousness. Prestige content spans local society, business titans, international news, entertainment, fashion, watches and jewellery, travel, culture dining, wealth and high-end gadgets. Reaching out to an international audience, Prestige’s exclusive online-only digital content includes unabridged versions of print stories, behind-the-scenes video footage, and multimedia content.
Prestige Cambodia will be showcasing the best that the region has to offer in terms of luxury, style, and sophistication. Björn Rettig, CEO of Asia’s leading media company BurdaLuxury, is thrilled about the launch of the company’s flagship luxury brand Prestige in Cambodia.
“A country with rapidly growing potential, the launch of Prestige Cambodia taps into the unique market opportunity in Cambodia as the first international magazine in the country,” he explains. “As the seventh edition of the brand, the launch of Prestige in Cambodia combines local market expertise with our international presence and luxury industry knowledge. As part of BurdaLuxury’s strategy for the brand, we also plan on launching additional editions of Prestige across the Asian market.”
Björn Rettig, CEO BurdaLuxury
To celebrate the launch of its first print issue, Prestige Cambodia hosted a launch event at Cambodia’s tallest skyscraper, in the Cambodian capital Phnom Penh. The Evolution Launch Party showcased high-profile attendees including emerging national leaders, a testament to the country’s potential for growth and appetite for media.