AI is taking many companies at Burda by storm right now – also the Burda journalism school. A text about early successes and a clear line in the field of AI.
Artificial intelligence is transforming technology, business and society in the same way that the internet and smartphones did. Compared to all previous technological disruptions, the speed of these changes is unprecedented. AI offers great opportunities for our existing business models, but it also poses significant risks. As a company that has successfully navigated digital transformation for nearly three decades, we welcome this new technological leap and are focused on the opportunities it presents. Burda's Executive Board has drawn up a set of principles and defined standards that outline how the Burda Group intends to approach AI.
In the video, our CEO Martin Weiss explains the key principles of how we approach AI at Burda.