It’s been almost a year since Burda’s Cliqz search technology became part of the US company Brave Software. In an interview, Jean-Paul Schmetz, founder of Cliqz, explains more about the search technology.
When we return to the privacy of our own homes and go online to research illnesses, book a holiday or sort out our finances, we often feel completely unobserved. Few people are aware of the companies making a lucrative business out of recording the websites visited by unsuspecting users – data that is supposedly anonymous. However, ARD magazine "Panorama" (German) recently showed just how easily this data can be linked to specific users, triggering a new discussion about online data security.
“Even online banking isn’t secure”
The “Tracking the Trackers” study by Cliqz, in which Hubert Burda Media holds the majority stake, set the ball rolling for Panorama’s research. The study uncovers the alarming proportion of internet user data that is accessed. The experts at Cliqz have also proven that even online banking is not immune to tracking. According to the study, trackers – whether deliberately or not – collect data from over three quarters of website visits that can be used to identify individual users and track them through the web.
Hitting a sore spot
The Cliqz data security study not only hits a sore spot, but also offers a way to move through the internet undetected. Around 100 experts from 30 countries have developed the Cliqz browser, which is not only the world’s first browser with an integrated search engine, but also uses anti-tracking technology to guarantee 100% data security when surfing the web.
“To allow absolutely everyone to protect themselves against tracking, we have integrated it into our Cliqz browser and designed it to work without configuration. In addition, our browser has no third-party enhancements, which often send data to their operators about the entire browser session. The anonymous quick search function integrated into the Cliqz browser allows users to search the web without leaving any trace of data.”
Jean-Paul Schmetz, founder of Cliqz GmbH