We ask international colleagues in Burda offices all around the world to show us how they work. For the latest stop on our world tour, we spoke to the team at BurdaLuxury Singapore.
Dogan Burda, Turkey’s biggest magazine group, launched a new web page named Content & Event Studio, on which they represent their combined strengths of creating compelling content and organising creative events.
Beyond standard advertising
The team of the Joint Venture Dogan Burda realised the need for a combination of content and event that arises when executing special projects go beyond standard advertising work. “We decided to form a creative studio with the goal of adding the know-how we have acquired through the years to these two complementary areas,” says Gökhun Sungurtekin, Chief Digital Officer of Dogan Burda.
Understanding what companies need
The Content & Event Studio offers tailor-made solutions for evolving marketing and communication needs: these include Native Advertising, like a durability test with Chip Online for Panasonic, Event Organization, like a discovery expedition for Suzuki, Content Marketing, Rich Media Works, like a lipstick campaign for Estée Lauder, Influencer Marketing and Word-Of-Mouth Marketing.
Even the best work has to be seen to have an effect – Thankfully, the creative studio is well connected. It influences a highly exclusive audience in all consumer segments of the digital world, thanks to their over 4 million followers on social media, 12 million individual monthly visitors on their websites, and their influencer network. Additionally, they host over 100 events each year, often with prominent guests.
The brand new website collects all their work under one roof and generally gives much information about what Dogan Burda does with its collaborations in Turkey.