C3, Europe’s leading service provider for content marketing, is to have a CEO for the first time: Adel Gelbert will be in charge of the international agency group from 1 September 2017.
It’s been ages since content marketing was the preserve of highly developed advertising markets like Germany or Great Britain. Eastern Europe has long embraced targeted content production for brands. And this is one of the reasons why, after setting up an office in Prague last month, the content marketing agency C3 has now taken over poslovni mediji (PM), Slovenia’s leading agency.
The alliance between C3 and PM is based on a common understanding of the integrated use of strategy, technology, creative content and digital marketing.
“We have known our colleagues at PM for a long time – they’ve always been active on the international scene. The agency’s clients have enjoyed many successes. We’re delighted to have them on board.”
Reiner Burkhardt, C3 managing director