The sewing and handicrafts brand Burda Style is now launching the DIY Christmas campaign “mit Liebe genäht (English: "Sewn With Love") together with Burda's neighbourhood platform Nebenan.de.
Since July, two new faces have been running Burda Style. Rashana Rebecca Jennings and Anastasios Voulgaris are the new editor-in-chief and collection manager at Germany’s largest creative magazine. Both have been with Burda Style for many years and want to continue driving the brand. The editor’s tour of Hamburg, Düsseldorf and Munich gave them the chance to introduce themselves to clients and partners.
Two new leaders
Rashana Rebecca Jennings has been working at Burda Style since 2009 and used to run the creative department. In her new role as Head of Content, she is responsible for print and digital editorial content.
“We want to focus even more strongly on service and offer topics relevant to our target group. Community discussion is key here. We learn a lot about our consumers and can specifically address their wishes and needs, which feed into our print and online offerings”,
so Rashana Rebecca Jennings.
Anastasios Voulgaris has been editing and designing in the Burda Style fashion department since 2002 and deputy department manager since 2012. Now, as Head of Design, he is in charge of the entire Burda Style pattern collection – in the magazine, all special issues and unique and catalogue patterns.
“The brand concept will play an even more central role in future. We want to develop collections that encompass all products and have Burda Style – an independent fashion brand – written all over them”,
explains Anastasios Voulgaris his new role at Burda Style.
Strengthening the brand
For almost seven decades, the magazine has been a source of inspiration for creativity, fashion and individuality. “We want to continue speaking to people who want to be creative and enjoy developing their own designs”, says Voulgaris. “We make sure our patterns are of high quality and fit perfectly and draw inspiration from international fashion trends to reflect the zeitgeist.”
The aim is to centrally control the content, layout and imagery and the pattern collection – the core of Burda Style – across all channels to further strengthen the Burda Style brand.
Getting creative with customers
On the Burda Style editor’s tour of Düsseldorf, Hamburg and Munich, Rashana Rebecca Jennings and Anastasios Voulgaris introduced themselves to customers, partners and media planners. Guests had the opportunity to chat with the new managers and the team in a casual setting and even got creative themselves.