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Over 18 million UK women participated in at least one craft in the last year. Over half of them were either sewing or quilting. Immediate Media Co – the UK’s leading special interest content and platform company and part of Hubert Burda Media – is proud to announce a new home for the nation’s sewists and quilters on TV and online: The Sewing Quarter!
The new heart of the sewing and quilting community, the Sewing Quarter launched yesterday on Freeview channel 78 as the UK’s first TV shopping channel dedicated to sewing, patchwork and quilting fans.
New platform for passionate crafters
Immediate is already the UK’s #1 craft publisher, reaching almost 4.1 million passionate crafters every month. The Sewing Quarter adds a new dimension to UK crafting, delivering a TV and online experience designed to educate, inspire and entertain. Launching initially on Freeview channel 78, the Sewing Quarter will broadcast every day from 8am until 12noon, bringing together workshops and tutorials from the best designers in the business, alongside TV shopping, e-commerce, video and web content.
The brand’s website, www.sewingquarter.com, will live stream all programming, as well as provide a raft of video tutorials and workshops.
“Sewing Quarter is an extremely exciting launch for us because it complements our market-leading sewing and quilting magazines perfectly by offering something new to this audience and further cementing our strength in this market. We have already received very positive feedback from the industry and crafters alike – they have been waiting for a TV channel like this for a long time and we are delighted to be an even bigger part of this thriving community.”
Liz Taylor, Publisher Sewing Portfolio
“Immediate’s mission is to provide great content to its passionate audience in multiple formats and channels. We know sewists and quilters are looking for a place, dedicated to them, where they can be inspired and have access to a vast range of high quality products. Our commitment is to make the Sewing Quarter this special place.”
Francois-Regis Coumau, Group MD
The Sewing Quarter launches as the sister channel to Immediate’s successful JewelleryMaker brand – the UK’s only TV & online shopping brand devoted to people who make their own Jewellery. JewelleryMaker broadcasts on Virgin 756, Freesat 807, SKY 665, Freeview 76 (8AM-1PM).
About Immediate’s Craft Portfolio
Immediate Media Craft portfolio reaches 3.8 million passionate crafters every month. And in 2015 Immediate acquired JewelleryMaker, the UK’s leading TV and online shopping brand for jewellery makers, creating a new platform opportunity and the ability to drive new revenues from retail transactions. The market leading portfolio includes 17 titels, among them also Love Crochet, Mollie Makes, Papercraft Inspirations and Simply Sewing.