While donations are slowing down, Oskar’s telephone hotlines never stand still - and neither does Marie Schulte-Bockum (BurdaForward). She initiated the charitable running challenge "Lebenslauf 2020" (Run for Life 2020).
The coronavirus pandemic has presented every single one of us with unprecedented challenges, but has hit Germany’s 1.6 million food bank users particularly hard.
Food banks are suffering enormously at a time when they are needed more than ever. Many of their volunteers belong to older age groups – and so face a greater risk from the virus – and food donations have plummeted.
To help them out, Focus Online and Chip launched a fundraising campaign as part of the unparalleled #CoronaCare aid campaign by BurdaForward. Users were invited to support food banks by downloading the #CoronaCare song “Victoriam”.
After just a few hours, the song had soared to the top of the German download chart. Chip, the computer and consumer portal, made a food bank donation for every relevant download.
EUR 25,000 donated
25,000 euros were raised for food banks, and the money has now been passed on by Niels Held, editor-in-chief of Chip, and Vivica Mildner, manager of the #CoronaCare project.
Food banks in Munich, Cologne, Hamburg and Berlin each received 5,000 euros. Another 5,000 euros was donated to Tafel, the food bank umbrella organisation. This much-needed money will go a long way – 5,000 euros can supply 64 people with food for an entire year.
Jochen Brühl, chair of the umbrella organisation, has a message for the #CoronaCare team and everyone who donated. “The people who come to our food banks are often overlooked, but they need our help. Thank you for caring about these people and enabling us to help them.” The Cologne food bank set the money aside to help people with impaired mobility.
Focus Online and Chip would also like to send their heartfelt thanks to all users: “We are overwhelmed by the solidarity displayed by Germany as a whole and specifically by you, our dear users, during this pandemic.”
“Victoriam” by Sinfoglesia
“Victoriam” remains the soundtrack to this difficult time of fear, anger, sadness, hope, care and love. Conceived by Cologne-based hit composer Christoph Siemons, this classic pop song uses monumental sounds and dramatic images to tell a story of hope. Sinfoglesia’s next single is scheduled for autumn.