CEO Martin Weiss is reorganising his team. Stefan Atanassov has been recruited as Chief Product Officer and Anne Karoline Frizen as Head of Corporate Development.
During the Management Graduate Programme, Burda trainees work on a wide variety of projects in various locations, some of them abroad. In “Trainee talk”, they report on their experiences during this time:
It’s early evening as I make my way to Fort Collins, the city of 150,000 people where I will be spending the next four months at Burda’s joint venture partner F+W, a Content and eCommerce Company. One look at the breathtaking sunset over the Rocky Mountains and the stresses of travel are a distant memory. Hi Denver, nice to meet you!
Innovation, American style
F+W has its offices on the Innovation Campus, and innovation really does play a significant role. As a content and e-commerce company, its employees dedicate themselves to various niche communities in the fields of craftsmanship, art, design, literature, outdoor and lifestyle. A data-driven joint venture partner with a strong digital position, F+W has been playing a major role in the Burda Style brand’s US success since 2013.
4 months – 120 days – can go very quickly or very slowly. My time in the USA seems to fly by. Every day I learn something new – about the American market, digital business models, SEO marketing, analytics, brand engagement, monetisation management, sewing, Burda Style patterns, cultural differences or simply something about myself…
As a Management Graduate Trainee, I take on projects in digital marketing and sales and support my on-site colleagues with aspects of online education, content creation and the affiliate programme. I spend my weekends skiing in the mountains, visiting national parks, in outlet malls, or taking road trips to explore surrounding states like Utah, Nevada and Wyoming. I have made friends for life in Colorado. I return home with countless new impressions and experiences that are sure to enrich my daily work at Burda in Germany!