Trainee talk
06/11/2016

Four months at 1,500 metres

Trainee talk
06/11/2016

Four months at 1,500 metres

During the Management Graduate Programme, Burda trainees work on a wide variety of projects in various locations, some of them abroad. In “Trainee talk”, they report on their experiences during this time:

It’s early evening as I make my way to Fort Collins, the city of 150,000 people where I will be spending the next four months at Burda’s joint venture partner F+W, a Content and eCommerce Company. One look at the breathtaking sunset over the Rocky Mountains and the stresses of travel are a distant memory. Hi Denver, nice to meet you!

Innovation, American style

F+W has its offices on the Innovation Campus, and innovation really does play a significant role. As a content and e-commerce company, its employees dedicate themselves to various niche communities in the fields of craftsmanship, art, design, literature, outdoor and lifestyle. A data-driven joint venture partner with a strong digital position, F+W has been playing a major role in the Burda Style brand’s US success since 2013.

Lifelong learning

4 months – 120 days – can go very quickly or very slowly. My time in the USA seems to fly by. Every day I learn something new – about the American market, digital business models, SEO marketing, analytics, brand engagement, monetisation management, sewing, Burda Style patterns, cultural differences or simply something about myself…

As a Management Graduate Trainee, I take on projects in digital marketing and sales and support my on-site colleagues with aspects of online education, content creation and the affiliate programme. I spend my weekends skiing in the mountains, visiting national parks, in outlet malls, or taking road trips to explore surrounding states like Utah, Nevada and Wyoming. I have made friends for life in Colorado. I return home with countless new impressions and experiences that are sure to enrich my daily work at Burda in Germany!

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Lisa S. with her colleagues on the Burda Style US team

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