While the IAA premiered in the Bavarian capital Munich, around 200 invited guests gathered at the BMW World, to discuss one of the most pressing topics of our time: sustainability.
During the second year of Covid, Germany's biggest audience award show, the Goldene Henne (i.e. Golden Hen), will take place as planned, on 17 September in the Congress Hall at Leipzig Zoo. This was announced by the organisers Superillu (magazine by BurdaVerlag) and the German television station Mitteldeutscher Rundfunk (MDR).
The glamorous gala, which will once again be hosted by Kai Pflaume, will be broadcast live by MDR television from 8.15 pm. If the situation permits at the time, up to 500 guests will be able to join the live TV broadcast in compliance with the applicable safety measures.
"The ‘Henne’ is the biggest and most dazzling audience award in the country, and doesn't let Covid stop it. Last year’s broadcast was in a very small circle and without live audience and nevertheless became a huge success. This year, we want to go all out again, with great prize-winners, fascinating live acts and finally with celebrating guests in the audience again. We are working hard to ensure that fans can experience the ‘Goldene Henne’ with its emotionally charged show up close. People simply deserve great live entertainment again after the long period of Covid restrictions."
Stefan Kobus, Superillu editor-in-chief
"We are very happy that we are gradually finding our way back from the virus-induced state of emergency and hope to finally be able to celebrate Germany's biggest audience prize with an audience on site again. You can look forward to a glamorous show with musical highlights from a building as wonderful as it is historical, the Congress Hall Leipzig."
Klaus Brinkbäumer, MDR Director of Programming