BCN and Burda’s four national media groups came together on Thursday in Munich’s Upside East for the second Health Lab by Burda, an exclusive industry event.
BurdaHome, print market leader in the food segment, has initiated Germany’s premium food network First in Food. BurdaHome’s strong food brands (Meine Familie & ich, Lust auf Genuss, Slowly Veggie, Sweet Dreams, DasKochrezept.de, among others) are at the heart of the cross-media network. These are complemented by strategically suitable digital premium food brands, such as Foodboom and “Backen macht glücklich” ('Baking makes you happy'), which joined right at the start of the network.
Quality beats quantity
“What makes our network so attractive is not only its high reach with regard to all relevant food target audiences, but first of all the excellent quality of the food brands joining forces under the First in Food umbrella,” explains Nina Winter, Managing Director BurdaHome. “We rely on premium content. That is the most important characteristic of all First in Food partners”.
“First in Food”
Hannes Arendholz, director of Foodboom: "True to the motto 'carefree but not careless', we produce a new taste in the world of food, with our own chefs, media producers, photographers and ecotrophologists in Hamburg. Our team of social media experts and markteting professionals distributes our content authentically and without compulsion, inspiringly and with lots of fun. At First in Food, we have found the right ingredients to complete our menu: a wide-reaching network with genuine food competency.”
Kathrin Runge, founder of “Backen macht glücklich”: “I’m a journalist, blogger and passionate baker. Passion and creativity are as important in my work as professionalism and credibility. Burda is a partner that unites both these aspects for me.”
Network of opportunities
At First in Food, clients receive innovative and individual tailor-made communication concepts for their products, which also include other Burda brands that have a high affinity and competency for food & pleasure themes, such as Fit for Fun, Freundin, Lisa, Freizeit Revue, Bunte and the “Land” brand family, among others. “The strength of our brand allows us to offer an ideal platform for all kinds of food campaigns. We have the right expertise and a qualified professional team of chefs, food journalists, ecotrophologists, food bloggers and influencers. We guarantee the production of professional content for all media channels straight from the publisher and its distribution to the biggest and most diverse food target audience in Germany,” says Winter.
“First in Food is THE network of opportunities with its magazines and platforms, the combined brand power of Burda’s titles and the creative and motivated people behind them,” stresses Hanne Marie Schröder, head of digital food content at BurdaHome.