C3, Europe’s leading service provider for content marketing, is to have a CEO for the first time: Adel Gelbert will be in charge of the international agency group from 1 September 2017.
C3 keeps heading for internationalisation: Germany’s leading content marketing specialist extends its global range of action, collaborating with the Latin American agency EME.
C3 already operates in London and Switzerland. Only a few weeks ago, the agency announced its expansion into Eastern Europe, having acquired a specialized agency in Slovenia. C3 also opened an office in Prague. By getting involved in the new partnership, the agency now also targets Latin America.
“We would like to establish an international content marketing network that essentially connects creativity and technology. Globally operating brands look for partner networks that provide both local, culturally specific skills and an integrated international approach.”
Gregor Vogelsang, managing director C3
Who is EME and what do they do?
EME has been Latin America’s leading content agency for eleven years, developing content for clients such as McDonald's, Unilever and Chevrolet as well as popular media brands including El Comercio, El Pais and Última Hora. EME focuses particularly on its digital business, which it has been expanding significantly for more than one year, conceiving and implementing social network content for Unilever’s Ades brand for instance. For Unilever, EME also developed an app for the animated “Max” trilogy as part of the brand’s first “virtual reality” campaign. EME has offices in Mexico, Colombia, Peru, Chile and Argentina.
What is the use of this collaboration?
Shared knowledge is a market advantage. C3 and EME will work on joint projects in the future, contributing their knowhow, their client contacts and their product expertise in the respective markets. This partnership boosts the development of both companies, while also adding to C3’s process of internationalisation. EME is an important component in C3’s networking strategy for further growth.