More and more people are fleeing Ukraine for the safety of Germany. Many refugees are being taken in by locals who can help them to navigate the bureaucracy while offering security and support. There’s just one problem.
Let’s be honest, do we really need yet another production company in this day and age? C3 certainly thinks so! Hooray heralds the next generation of film production by combining three things that are too often viewed in isolation: creative ideas, production and distribution. By bringing all these aspects together under one roof, Hooray ensures flexibility, speed and creative excellence while maximising impact.
“Like all decent creatives, we celebrate great films. But even more than that, we celebrate great films that truly reach people at the right time, on the right channel. This is why we always take distribution into account during conception and production. Only in this way can we generate the perfect visual momentum.”
Peter Kasza, Executive Producer & Manager at Hooray
With eight years of successful productions, the C3 moving image unit has already proven that this approach works. Recent successes include a diversity campaign for VW Football, the “O2 Can Do” YouTube channel and various commercials for Bosch. In terms of turnover, Hooray is already one of Germany’s top 15 advertising production companies.
“Over the last few years, we have steadily expanded our in-house production capacity. And now we are consciously showcasing our expertise even more prominently. Hooray knows how best to respond to evolving customer requirements in the current climate.”
Karsten Krämer, COO at C3
Small, dynamic teams with the same high production values – you don’t always need the big guns to generate visual momentum. And sometimes things need to move fast. This is another of Hooray’s maxims: “We don’t endlessly rehash every idea. We simply shout ‘Hooray’ and get on with it”, says Peter Kasza, explaining the label’s identity.
Formats are implemented by 15 permanent team members in Berlin and Munich working on creation, production, conception, editing and distribution alongside a diverse network. Hooray also has access to the entire C3 skillset. The company is led by Peter Kasza, a producer with over 20 years of experience in storytelling for broadcasters and brands. He has been responsible for all moving-image content at C3 since 2014.
