We foster digital talent: 10 months, five modules, mentoring from senior management. The story of a project that could transform the UK B2C events market
Mark Alan Luxenhofer, Teamlead Video Automation at BurdaForward, presented this exciting topic to more than 40 curious students from the MUC.DAI (Munich Center for Digital Sciences and AI) at Munich University of Applied Sciences.
To promote a qualified and practice-oriented education for students, Hubert Burda Media has been working closely with the interdisciplinary Center for Digitalization and Artificial Intelligence since this year.
Mark illustrates how video production can be automated through the use of AI and how video data processing will develop further.
Burda is already using AI-generated news videos today, for example on CHIP. The "Magic AI Tool" used for this is made up of three components that are modularly connected via an API:
- Eleven Labs
- D-ID
- ChatGPT
A deceptively real news video is created from a news article and a photo of a presenter. Mark emphasizes:
"All our AI-generated videos are labeled as such. Transparency is very important to us and we don't deceive our users."
The tool is currently being used internally and further optimized. A market research institute is also being commissioned to find out how the news videos are received by users.
When asked by the students whether jobs will be lost as a result of the current developments, Mark explains:
"Certain tasks will be made easier with the help of AI tools, but the specialist skills of editors will still be in demand."
