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BurdaInternational
21/02/2023
Immediate Media Co Joins Megaphone and the Spotify Audience Network
Immediate Media Co, Burda’s UK-based special interest content and platform company, has announced a partnership with Spotify’s Megaphone to host its award-winning podcast portfolio. From March 2023, Immediate Media’s podcast shows will be hosted and monetised through Spotify’s enterprise podcasting platform, Megaphone.
The podcasting platform Megaphone
Megaphone is the industry-leading podcasting platform for enterprise publishers and professional podcasters globally as it offers a comprehensive set of tools that enable publishers to publish, monetise, and grow their podcast businesses. With 489 million monthly active users, Spotify is the world’s most popular audio streaming subscription service. In the UK, Spotify reaches more than half of the online population.
“Immediate has been consistently growing our podcast output, reach and revenues over the last few years, and our partnership with Spotify will help further accelerate this growth. The combination of our trusted brands and quality content is continually attracting new audiences and this partnership will enable us to significantly scale our proposition.”
Sean Cornwell, Immediate’s Platforms CEO
750 podcasts, 12 series, 5.5 million downloads per month
As the UK’s leading publisher podcast producer, Immediate’s output includes the HistoryExtra Podcast – which recently celebrated 200 million downloads – Radio Times’ View From My Sofa, BBC Gardeners’ World Magazine Podcast and the BBC Good Food Podcast with Tom Kerridge. Immediate produced 750 podcast episodes across its portfolio last year, with 12 ongoing series across its brands and 5.5 million downloads per month.
Immediate Media has been part of Hubert Burda Media since 2017. In Germany, the tech and media company Burda produces several podcasts, among them “BUNTE Menschen – Der People Podcast“ by people magazine Bunte, “Mission Money“ by Focus Money, “Oh Baby!“ by Freundin and “Grünstadtmenschen“ by gardening magazine Mein schöner Garten.
Read the official press release of Immediate Media Co here.
