Lynn Schmidt has been announced as the new fashion director of German Instyle.
A small festival with a big impact: from today (8 May 2020) to Sunday 10 May, Instagram will be running the first “Small Business Festival” with 14 companies from all over Germany. This virtual festival aims to unite local companies with the online community – after all, more and more entrepreneurs are using Instagram as a business platform.
Instyle is the exclusive media partner of the “Small Business Festival” and will be hosting fascinating live workshops and interviews on fashion, food & drink, beauty and DIY on its Instagram accounts @instylegermany, @instylemengermany and @instyleminiandme.
Creative live streams
Real-time formats are booming at the moment. Throughout the weekend, creative labels will present a truly varied programme via Instagram Live – from DIY sessions and styling/beauty tips to recipes and interviews. Among other things, business owners will talk about how they are coping with the current crisis and using Instagram to their benefit.
Promoting local companies
Presenters include Miriam Jacks, founder of Jacks Beauty Line (Berlin), Anna Wolfers from the Goldig Shop (Hamburg) and Merz & Benzing, a family business based in Stuttgart. The aim? To promote unique local companies together with Instyle and the Instagram community.