New year, new name: The internationally operating business unit BurdaCreative, which focuses on crafting, now bears the name Burda Create!.
BurdaInternational has acquired LifestyleAsia.com. Founded in 2006 by Swedish entrepreneurs Christopher Lindvall, Sebastian Svensson and Richard Nilsson, LifestyleAsia.com is the pioneer in Asia’s premium online publishing space. The site publishes authoritative, up-to-date content relating to luxury style, travel, food & wine, motoring, culture and city guides, with an emphasis on locally relevant features. During December 2016 the magazine has served 1.5 million HNWI readers across its four markets.
Together with Burda’s own brands – Prestige, August Men and Pin – this strategic acquisition will form the leading digital and print luxury content platform in Southeast Asia and Hong Kong. The three founders of Lifestyle Asia will become part of Burda International Asia’s regional management team and will jointly run the digital initiatives with Burda´s Melvin Ang, Managing Director South East Asia.
“The acquisition of LifestyleAsia.com is a major step forward in our plan to become the undisputed leader within innovative luxury content marketing and publishing in Asia. I am very happy that we could conclude this deal. I have never seen so many synergies combining two businesses. This will dramatically enhance our capabilities to provide best-in-class solutions to our clients. It is only the first step – there will be more announcements over the next six months,”
said Friedrich von Scanzoni, CEO of Burda International Asia.
“We are happy to join forces with Hubert Burda Media. After building the business for over a decade independently, it is now the perfect time to partner with a global media player that will help us to take the company to the next level. Together, we will further develop LifestyleAsia.com, PrestigeOnline.com and AugustMan.com in addition to launching new and exciting products. It is going to be fantastic to work together with Melvin Ang and the experienced Burda teams in the region to enhance the existing portfolio, create new products and expand into new markets.”
Said Richard Nilsson, founder and Managing Director of LifestyleAsia.com.
This acquisition underlines Burda´s strategy to strengthen its print and digital publishing in Asia.