Burda is active in 18 different countries. To see the bigger picture, we asked international colleagues in Burda offices all around the world to show us how they work. Up next: Amelia Townsend in London.
Congratulations, Elle! "What a wonderful age! Young enough for the zenith. Old enough for serenity," writes Elle editor-in-chief Sabine Nedelchev in her editorial for the anniversary issue. The German Elle is 30 years old - and has every reason to celebrate: among its 45 sister editions worldwide, it is now among the top 5 and the undisputed market leader in print and digital in its own country. With 5.74 million visits, 2.32 million unique users, 119,951 copies sold and a current plus of 3.8 percent in individual sales and subscriptions (79,870, IVW 2/2018), Elle clearly positions itself at the top of the high-end segment.
"We are very pleased with the development of the brand. Elle is growing continuously in all categories: in print, on all digital channels and also in native advertising. In addition, we are establishing more and more line extensions that are developing excellently. Of course, this also includes Elle Decoration, which is also the number 1 in direct competitive comparison".
Manuela Kampp-Wirtz, Managing Director BurdaStyle
Identifying trends and promoting a courageous image of women
Hélène Gordon-Lazareff, French journalist with Russian roots, founded Elle 73 years ago in Paris. A magazine for women who live self-determined lives - that's what Elle wanted to be. Gordon-Lazareff gave fashion and feminism a stage. Elle quickly became a symbol of social change.
The first German edition of Elle was published in September 1988. Hélène Gordon-Lazareff's original idea of tracking down trends and promoting a courageous new image of women was continued with her. "I think she would be proud of our German edition today," says editor-in-chief Sabine Nedelchev.
Even today, Elle stands for luxury, elegance and true style. "For Elle, luxury is love in things," says Nedelchev. Elle wants to inspire her readers with the beautiful things in life - and that in all areas, from fashion and beauty to culture, travel and lifestyle. With Elle Decoration (since 1990), Elle Traveller and Elle Hochzeit (Wedding), Elle has thus established a very successful line extension and now occupies further subject areas in the luxury segment.
Fashionable time travel
In the current anniversary issue, the editors have compiled the highlights of 30 years on 300 pages: the most beautiful of 30 years of Elle, beauty and fashion. And also top model Toni Garrn was able to win the exclusive right to shoot all the fashion sections and the cover of this issue in New York, Mallorca and Berlin.
Happy birthday, Elle! To another 30 successful years!