Blue Ocean
16/01/2017

Let’s go to Lego® City!

Blue Ocean
16/01/2017

Let’s go to Lego® City!

Have you ever wanted to be a policeman, a fireman or a pilot? No problem in Lego® City! Since January 17, Burda’s subsidiary, Stuttgart children’s publisher Blue Ocean Entertainment AG, has been publishing the official magazine for the „Lego® City“ game world.

Launched in 16 European countries and China

100.000 copies of the 36-page magazine are first published in Germany, Austria and Switzerland. Blue Ocean will then, in the following weeks, launch local versions of the magazine in 13 more European countries, including France, Poland, Italy, Russia, Sweden, Spain and Great Britain, together with partner publishers. The magazine will also be published in China in spring. The total edition of the first issue of LEGO® City amounts to 450.000 copies.

New integrated concept

Lego® City – das Magazin introduces young readers aged between five and twelve to the exciting world of the big Lego city. From the first page right through to the last, the new magazine combines an exciting cartoon story relating to two main characters with tricky puzzles based on a new integrated concept. It also includes posters and an extra. Readers can look forward to receiving original Lego minifigures of the two cartoon protagonists Ember and Joe when buying the first issue.

Lego® City – das Magazin is published every three months and is available for 3,99 Euros. Simon Peter is the chief editor of the magazine.

Master publisher

Since 2013, Blue Ocean has been the master publisher and exclusive magazine and collecting series partner of the Danish Lego group, the world’s biggest toy producer (Lego Ninjago, Lego Nexo Knights, Lego Star Wars™, Lego Friends among others). In 2016, almost 100 magazines were published in the German-speaking home markets, followed by more than 600 international editions in collaboration with partner publishers in 16 European countries and China. In addition to the magazines, Blue Ocean’s rights also include licenses for Lego stickers and collecting cards series.  

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