Germany’s most successful fashion magazine has a new editor-in-chief. As of 1 February 2022, Sophie Grützner (41) takes charge of the Instyle brand.
Lynn Schmidt has been announced as the new fashion director of German Instyle. The Hamburg native took up her new role on December 1, 2022. Schmidt has most recently worked as a freelance stylist for various luxury brands such as Hermès, Boss and Aigner and for magazines such as Esquire, FAZ Magazin and Tush. Prior to that she was fashion editor at Vogue from 2006 to 2013 and had stints at Jil Sander, Glamour and GQ. She also served as fashion director for the launch issue of Germany's Harper's Bazaar in 2013.
"We are delighted that Lynn Schmidt will be heading Instyle's fashion in the future. Not only does she have years of experience as a stylist and in fashion editing, but she has an excellent network in the fashion industry, from PR agencies and designers to international top photographers and celebrities. With her unerring sense of style and flair for trends, she is the perfect fit as Instyle's new Fashion Director."
Sophie Grützner, Editor-in-Chief at Instyle
Instyle is the number one women's magazine in the premium segment and the original concept that inspired all star fashion magazines. Instyle always features the latest trends and provides readers with shoppable content via its digital platforms. The Instyle brand world includes – alongside the main edition – Instyle Men, Instyle Beauty, Instyle Mini&Me, the e-paper, various online channels, the online store Instyle.de/shop, the quarterly Instyle Box and events such as the Instyle Lounge and the Instyle Influencer Award.
