Holidaycheck
09/05/2023

Making hotel ratings even easier: Holidaycheck tests AI-based review assistant

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With more than 10 million reviews and user photos, Holidaycheck is the largest travel review portal in the German-speaking countries. Every day, users upload their holiday impressions providing other holiday makers with a useful guide when booking their next destination. Holidaycheck has now developed a ChatGPT-based assistant to make it even easier for users to write reviews in the future. 

Holidaycheck uses the potential of generative AI to make its travel and review portal as user-friendly as possible. The assistant provides the user with proposals for formulations based on just a few written or spoken keywords. Should the holiday maker comment on the beach, the food or the hotel, the assistant will then ask further questions, such as how tidy the hotel was or how friendly the staff was. Holiday makers can then modify the suggestions as they wish.

The beta version is continuously being developed

The beta version of the review assistant was launched at the beginning of April and has now been developed further based on customer experience, feedback, and suggestions for improvement.


"Just as a calculator can help people do maths correctly, generative AI can help people to express themselves well. Some users are insecure about their writing skills, and that keeps them from sharing their experiences with other users."

Jean-Paul Schmetz, Chief Scientist at Hubert Burda Media


"The ratings we have collected via our new tool are not online yet. These reviews will only be published once they have been through our elaborate review process. The authenticity of the content on our site must be always guaranteed.”

Konark Modi, Vice President Technology at Holidaycheck


New technologies such as ChatGPT will improve the user experience

At Holidaycheck, we focus on the holiday makers. Since Holidaycheck was established 20 years ago, the travel review and booking portal has consistently relied on new technologies to improve the user experience for its customers and holiday makers.


"We welcome technologies such as ChatGPT to help our holiday makers rate their trips and hotels, which in turn helps other travellers to make better decisions. As we roll out and test the beta version, we are gathering feedback from our holiday makers on how the assistant can best help them write reviews. We have already received a lot of positive feedback and valuable suggestions. Some improvements are still needed, but we're proud of what we've been able to get up and running in a short time."

Konark Modi, Vice President Technology at Holidaycheck


When developing new functions, Holidaycheck always places particular emphasis on security and data protection. The new assistant should provide real benefits to holiday makers without compromising their privacy and security.

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