BCN and Burda’s four national media groups came together on Thursday in Munich’s Upside East for the second Health Lab by Burda, an exclusive industry event.
I like it – green thumbs up! In Berlin, the „Garden & Home Blog Awards” have been awarded for the first time in Germany. The premium brand Mein schöner Garten is the exclusive media partner of the award ceremony.
Tiptop in home & garden
Folkert Siemens, head of digital content at Mein schöner Garten, represented the market leader’s garden experts on the professional panel that chose the winners from around 500 entries in ten categories. The 30 finalists then met in Berlin for a two-day workshop and networking event. A visit to the International Garden Show IGA was also included of course. The absolute highlight was the formal Blog Award ceremony.
“The event was excellently organized and the 30 blogs that made it to the final stage were all of very high quality. Therefore it was not easy at all to award points. In the end, my own personal favorite won in the category ‘best garden blog’: the blog BerlinGarten by Xenia Rabe-Lehman. Apart from visiting the IGA, one of the many highlights of the Garden & Blog Awards was the “Meet the Press” event for me: My colleague Karina Nennstiel and I presented the Mein schöner Garten media brand there, in particular our digital activities. Afterwards we engaged in a very open and inspiring exchange with the bloggers, also with regard to future possibilities of cooperating.”
Folkert Siemens, Head of Digital Content at Mein schöner Garten
“Our Garden & Home Blog Award provides an interesting platform for the social influencers qualifying to take part in the event and also for our brand partners to get to know each other and exchange views. It allows us to create a sustainable connection between brands and influencers and a win-win situation for everyone involved.”
Friederike Füller, managing partner of the event organizer Prachtstern GmbH