For the first time, the survey on children and media (Kinder-Medien-Studie) has analysed what media are used by 7.17 million children in Germany between the age of four and 13.
Prinzessin Lillifee and Co. again set new records: The specialist for children’s media Blue Ocean Entertainment completed fiscal year 2016 with a turnover of 59.8 million Euros. This is an increase of 30.3 per cent compared to the previous year. The biggest sources of revenue of the Burda subsidiary were the magazines related to Prinzessin Lillifee, Playmobil and LEGO as well as the corresponding sticker and trading card series.
Apart from the continuous rapid growth of domestic business (+22.3% compared to 2015) with 573 publications in total, the disproportionately high increase of Blue Ocean’s foreign sales is particularly worth noting. Blue Ocean succeeded in increasing its revenue by 8.5 million Euros – 65.6 per cent – to 14.1 million Euros in 2016. This proves that Blue Ocean’s concept tested in Germany can also be successfully applied abroad.