The Elle family welcomes a new member: Elle Spirit. Elle Spirit is a magazine all about well-being: new relaxation techniques, personalised yoga, healthy breathing, the best super foods and sustainable beauty.
They are the voices of fashion – from high street to high end. Thanks to their global brand recognition, magazines like "Instyle", "Gault & Millau", or "Harper’s Bazaar" find audiences around the world and have therefore long-established local offshoots of their original flagship editions. In Germany, these are published by Hubert Burda Media. How are these international brands led in the German market and how are they doing? In this episode, the editor-in-chief of German Elle, Sabine Nedelchev, tells us all about their national edition and how close they cooperate with the international Elle family.
Since July 2002.
We have continuously worked on further advancing Elle over these years - always with the special characteristics of the German market and the needs of the female readers in mind. As a result, Elle occupies a unique position in the German media landscape. Located in the luxury segment, but at the same time friendly and approachable.
There is no direct connection. However, all countries are connected worldwide through Elle International. The brand rights of the individual editions are also located there. The titles operate independently and country-specific, but also share some content such as fashion spreads, interviews and stories.
We work largely independently for the German market. The international Elle brands are positioned quite differently in their respective markets. Therefore, it is important to focus on exactly one's own USP in one's own country. One of the keys to our success is that we know our readers and their specific needs very well and that we respond to them very precisely. We also tap into the Elle International pool when stories and productions are of interest to our readers, and of course share our contributions with other international editions.
31 people are involved in the creation of Elle Germany, which is published annually with about 30 issues (including extensions, special issues and specials).
Elle loves the finer things in life, sets trends and inspires.