How are international brands led in the German market? In this episode, the editor-in-chief of German Harper's Bazaar tells us all about how close they cooperate with the international brand family.
They are the embassadors of good taste – from food to fashion. Thanks to their global brand recognition, magazines like "Instyle", "Elle", or "Harper’s Bazaar" find audiences around the world and have therefore long-established local offshoots of their original flagship editions. In Germany, these are published by Hubert Burda Media. How are these international brands led in the German market and how well do they fare? In this episode, the editor-in-chief of Gault & Millau Germany, Christoph Wirtz, tells us all about the national edition and how close they cooperate with the international "Gault & Millau" family.
Naturally, it is a great opportunity. After all, Gault&Millau has existed since 1969 and has always aimed to do justice to the gastronomy of its time. This has always required adjustments. Thinking about changes, being able to help shape them - that's what makes it so appealing.
We work largely independently, which is one of our strengths. It is difficult to compare the French restaurant landscape with the German one; here as well as there, one needs intensive, long-term knowledge of the circumstances - and of the expectations of chefs and guests - if one wants to make well-founded judgements. Cuisine in Germany has developed rapidly in recent years, and both the quality at the top and across the board is higher than ever before.
All in all, about fifty people: The core team in Munich, plus testers, authors, photographers, editors, graphic designers, ...
Reliable, competent, sensual.