In Berlin, the „Garden & Home Blog Awards” have been awarded for the first time in Germany. The premium brand Mein schöner Garten is the exclusive media partner of the award ceremony.
A long-standing BurdaVerlag brand founded in 1972 by Senator Franz Burda, Mein schöner Garten is now the undisputed leader of the German-language Gardening segment, both for print and digital media (1.74 million readers (MA I/2022); over 140 million visits (IVW 2021)). 2022 will see a whole host of anniversary celebrations, starting with the anniversary issue that will be published on Thursday (17 March 2022) in a special design with a double cover and an increased print run of around 500,000 copies. Other initiatives include an anniversary campaign and POS advertising.
“Nobody does what we do in the Gardening segment, either in print or digitally”, says Kay Labinsky, CPO at BurdaVerlag. “The outstanding and accomplished team have successfully developed the Mein schöner Garten brand and allowed it to reach its full, radiant potential on all our media channels”, says Labinsky. “Our situation is better than ever because we made the right decisions at the right times, including digital transformation. We have a large and loyal community, a constantly growing digital portal at mein-schöner-garten.de and a flourishing online shop”, comments Petra Hornberger, Brand Director Garden & Living at BurdaVerlag.
Mein schöner Garten is looking to the future with various anniversary celebrations throughout the gardening season. The theme? Planting for a better tomorrow! The #beebetter initiative to protect (wild) bees will also be getting involved.
The team aims to motivate and inspire people to think about sustainability when choosing plants for their gardens. If you have a garden, you can help boost biodiversity and play your part, no matter how small, in creating a better tomorrow. Throughout the anniversary year, several issues of Mein schöner Garten will focus on various topics related to insect-friendly gardening. This content will be labelled with a special logo.
In addition to editorial reports and advertising measures, the teams at Mein schöner Garten and #beebetter will also get active themselves. 1,000 apple trees are set to be planted, a new online course will be offered on insect-friendly gardening, and the Mein schöner Garten podcast “Grünstadtmenschen” will also tackle this subject. Online measures include a big apple tree quiz and special birthday offers in the online shop. Mein schöner Garten will also be presenting its first ever “Influencer Awards” with categories for “Natural and insect-friendly gardening”, “Urban gardening”, “Garden design”, “Indoor gardening” and “Upcycling & DIY”. The application phase is scheduled for May/June 2022.
Although many gardening topics and activities repeat throughout the year by their very nature, they can often change completely based on new trends and findings. Editor-in-chief Wolfgang Bohlsen, a self-taught gardener and qualified horticultural engineer, is well aware that plenty has happened in the gardening world over the last 50 years, and particularly in recent times as climate change rapidly gains momentum.
“Protecting nature and species takes top priority. Luckily, gardeners can take lots of positive steps, such as creating insect-friendly flowerbeds, providing places for birds to nest and making their own sustainable, organic manure from compost. Anyone with a garden can see the effects of climate change – not least when the summer heat turns their lawns brown or their hydrangeas limp. In the future, we will need new, climate-resistant trees, shrubs and perennials. More and more amateur gardeners want to cultivate and harvest their own fruit and vegetables – Mein schöner Garten provides all the tips they need.”
Wolfgang Bohlsen, editor-in-chief at Mein schöner Garten
Gardens have become increasingly important, not least during the coronavirus pandemic.
“In recent years, gardens have become open-air living rooms decorated with stylish furniture. Some garden owners have gone beyond high-quality barbecues, setting up entire outdoor kitchens so that they can eat on the terrace with their friends or family. Gardening used to be considered a ‘bourgeois’ activity – today, people are proud to have their own little green spaces and love to show them off.”
Wolfgang Bohlsen, editor-in-chief at Mein schöner Garten
More information on the anniversary gardening topics can be found here.
