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In times of crisis, optimism can seem naive. Christian Teichmann explains why a clear vision and a strong belief in progress are essential right now – and how this mindset is part of the strategy at BurdaPrincipal Investments.
The world is undergoing profound change. Trade conflicts, geopolitical tensions, economic stagnation, and an escalating climate crisis pose major challenges for businesses. In such an environment, many companies play it safe by minimising risks and limiting losses. But is this enough to drive real change?
“In times like these, there is a tendency to focus solely on risk management,” says Christian Teichmann, CEO of Burda’s international growth capital arm, BurdaPrincipal Investments (BPI). “But if you really want to make a difference, you have to think beyond the present moment. Keep an eye on the 'NextNext' and actively shape a better future.”
Optimism does not mean ignoring risks. It means not allowing them to paralyse you. At BPI, the focus is on recognising potential, even – or especially – in uncertain times. Volatility brings opportunities. This shift in perspective is crucial for innovation.
Let’s take a look at artificial intelligence. Discussions are often dominated by fear: data privacy violations, job losses, and loss of control. But what if we saw AI not as a threat, but as a tool and an opportunity? Applications are created that make high-quality, precise diagnoses accessible to everyone in the medical sector, for example, or that transform gamers from players into creators. AI can empower us – if we have the courage to use it wisely.
“Another important aspect is intellectual property,” Christian explains. “AI is the intellectual property of the future. That’s why it’s so important that we in Europe develop our own AI solutions and operate high-performance data centres to keep our data in Europe.”
This is the mindset driving the Heidelberg-based startup Aleph Alpha. The company has received high praise and substantial investment. Yet criticism quickly followed: It was quickly criticised for not being able to compete with ChatGPT. Despite public concerns, Burda countered these doubts by increasing its shares in Aleph Alpha. Burda has encouraged Aleph Alpha in its mission to help industries and public authorities advance with AI solutions. “In Germany, we often don’t give young companies enough time to develop their ideas. I hope for more optimism and patience, because even the best ideas and business models need time,” Christian notes.
Companies that are optimistic about the future are not only more resilient – they also attract talent, investors, and customers. “Those who believe in a forward-looking, ambitious idea – and are willing to work hard for it – have a story to tell,” says Christian. People love stories, especially those that offer hope, challenge the status quo, and drive change.
This mindset particularly benefits young companies that rely on technologies like AI or fusion, or that operate ahead of standard market practices. They offer more than just jobs – they offer purpose and a vision for the future. They attract people who want to make a difference, and they build trust by demonstrating: We believe in the future.
Just like Vinted: Back in 2008, when the circular economy was still a niche topic, the second-hand fashion platform already believed in the second life of clothing. Burda invested in Vinted in 2015, convinced that sustainable consumption would become more relevant. The company initially struggled, but Burda stayed, backed Vinted, and helped it get back on track by making some big changes. Today, Vinted is the largest C2C online marketplace for second-hand fashion in Europe and one of the most successful companies in the BPI portfolio. “Vinted’s current success is based on the fact that, at the time, a new CEO and BPI as an investor were able to keep the company on track despite all the challenges.”
As a growth capital investor, BPI supports startups in the long term, providing them with capital and conviction. Christian and his team of 24 international investment experts work closely with founders to bring their visions to life.
“Positive thinking is not a naive illusion,” says Christian. Pursuing your goals optimistically is a conscious, strategic decision and a prerequisite not only for surviving the future, but for shaping it. A look at Burda’s history shows how crucial courage and optimism are for a company’s long-term success.
