For almost two decades Christa Maar has been fighting for the prevention and early detection of colorectal cancer. We are taking her for a walk.
Alone we may be strong, but together we are stronger - and this is precisely why the Burda bewegt (Burda drives change) initiative was launched in 2019. The communicative framework for all of Burda’s social commitments and foundations, it has initiated numerous internal projects close to the hearts of dedicated employees. Burda bewegt is our company philosophy for increased social engagement, showing that, as a team, we can make a significant difference. 2021 was an eventful year. Many Burda employees took the time to contribute to our projects. From the Burda radelt (Burda cycles) challenge, which benefited good causes, and expert workshops on climate-conscious diets, to a trainee competition to boost sustainability and environmental protection in everyday life and the first Burda Christmas choir for children in need. And we won’t stop there.
More than 300 colleagues from all of Burda’s German locations got on their bikes for Burda radelt, cycling their way to 10,000 euros for children in need and the Tribute to Bambi Foundation. The Eatbetter team thrilled participants with three days of digital campaigns live on Facebook. 15 experts offered tips on climate-conscious diets, choosing the right food for a healthy colon and body, and how to eat healthily during Advent. Burda’s trainees got particularly creative last autumn, motivating their colleagues at various locations to spend a week implementing sustainability projects. And the results were impressive: 198 individual projects were implemented across four categories and participants had the chance to win a prize on top of helping the environment. We have supported employee ideas such as the “Kunst an sich” (Art for art’s sake) project, fulfilled the Christmas wishes of disadvantaged children and young adults, and launched the first Burda bewegt Christmas choir for the benefit of good causes.
Burda’s well-known charitable foundations once again succeeded in drawing public attention to their causes. The Felix Burda Foundation raised awareness of colorectal cancer prevention with its award-winning, attention-grabbing advertising campaign and its digital presence. The Christian Liebig Foundation (Christian-Liebig-Stiftung e.V.) continued its foreign aid projects in Malawi, particularly focusing on building more drinking fountains, supporting sustainable permaculture projects, and initiatives to improve hygiene information. In 2021, the Tribute to Bambi Foundation concentrated on helping children and young people particularly affected by the coronavirus pandemic and last summer’s floods. Donations for aid projects were collected through various campaigns and the charity event in Berlin last October.
Together, we have enabled many people to play their part.