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Prestige, Burda’s flagship luxury lifestyle magazine in Asia, helped raise a record $1.2 million in donations for the Yellow Ribbon Fund, which supports the rehabilitation of ex-prisoners and their families.
Held at The Ritz-Carlton Millenia Singapore in May, the Yellow Ribbon Fund (YRF) Charity Gala 2017 spread the message of hope and second chances. Also a celebration of artistic and musical flair, the gala dinner witnessed entertainers, including Changi Prison’s Performing Arts Centre band — whose members receive musical training as part of their rehabilitation regime — and prominent industry leaders take the stage.
Help to rebuild lives
Organised jointly by YRF and Prestige, with support from Singapore Prison Service and Score, the rousing affair raised some $1,265,000 in donations, table sales and auction takings. Singapore’s first and only national charity devoted to helping ex-offenders rebuild their lives, YRF has disbursed more than $11.3 million since 2004 to rehabilitation, reintegration and family support programmes to help 46,000 ex-offenders and their families.
A partner of the YRF, Prestige established the Prestige Yellow Ribbon Children Fund (PYRCF) in 2012 with the specific aim of supporting children whose parents have been imprisoned. Over $600,000 have been raised for the this fund through the sale of coffee table books and related fundraising activities. In 2014, the Prestige Children Committee also set up the The Yellow Brick Road Project to offer case management services for families, structured workshops, tuition support and enrichment activities for children.