BurdaPrincipal Investments
21/02/2019

Rethinking media: Burda invests in Waitwhat

BurdaPrincipal Investments, together with Cue Ball Capital, is leading the current Series A investment round for innovation and media start-up Waitwhat. Former TED managers June Cohen and Deron Triff founded the company in New York in 2017 with the goal of rethinking the development and growth of media services. They can build on their experience as leaders of TED talks, which they have built into a globally successful media brand with over 1 billion viewers and listeners.

Waitwhat launched the podcast "Masters of Scale" in May 2017. With guests such as Mark Zuckerberg, Netflix CEO Reed Hastings, Daniel Ek (Spotify), Howard Schultz (Starbucks) and Phil Knight (Nike) and over 15 million downloads, "Masters of Scale" has quickly become one of the most renowned business media formats worldwide.

Reid Hoffmann and Joi Ito are among the other investors in the first round of financing, which totals USD 4 million. The founders will invest the capital raised here in the development of further innovative media products that cross format boundaries. The podcast "Should This Exist?", which deals with the effects of technology on people, is already being launched today.

PDF
Related articles
Interview
Ask the boss: Christian Teichmann
Interview
Ask the boss: Christian Teichmann

The #AskTheBoss series provides insights into different departments. This time, we talked to Christian Teichmann, CEO at BurdaPrincipal Investments (BPI), the growth capital arm of Hubert Burda Media.

BPI
“ESG is more than a box-ticking exercise”
BPI
“ESG is more than a box-ticking exercise”

BurdaPrincipal Investments (BPI) covers ESG and sustainability as a holistic approach looking at their activities as well as other stakeholders. Recently, they have published their second ESG report.

BurdaPrincipal Investments
Burda Partners with Europe’s leading Center for Innovation and Business Creation
BurdaPrincipal Investments
Burda Partners with Europe’s leading Center for Innovation and Business Creation

BurdaPrincipal Investments (BPI) and UnternehmerTUM have entered into a new partnership to promote a strong network between start-ups, the incubator, and the business community.