DLD Sync
06/05/2020

Scott Galloway’s Post-Corona-Predictions

After the successful DLD Sync kick-off last week with Oxford economist Carl Benedikt Frey, marketing guru Scott Galloway – or marketing poltergeist as DLD founder Steffi Czerny calls him – inspired the DLD community yesterday: Nearly 2,000 participants from 40 different countries registered for the interactive DLD Sync webinar and watched his exciting presentation. Steffi Czerny and DLD Chairman Yossi Vardi introduced him to the audience, Alexandra Schiel, Head of Content & Program at DLD, hosted the Q&A sessionafter Galloway’s presentation.

“There are weeks where decades happen”

“There is a wonderful quote from Lenin: ‘There are decades where nothing happens; and there are weeks where decades happen.’ I believe that we are in those weeks where decades are in fact happening.“ With this statement, Scott Galloway kicked-off the second edition of DLD Sync.

Galloway updated his tech forecasts for the current year and, as always, focused on “the four horsemen" – Amazon, Apple, Facebook and Google. According to Galloway, these four tech giants are the most influential companies in the world. In his opinion, the two most important rising stars are the Canadian e-commerce software company Shopify and Roku, an American streaming provider for multimedia games. Although the video conference provider Zoom is a winner of the Corona crisis, it is currently overrated, he said.

Galloway‘s predictions

The two most disruptive sectors will be the health and education sectors. According to Galloway, Amazon will play a decisive role in this and grow into the largest healthcare company in the world. "Amazon knows the body mass index of its customers and whether they lead a healthy or unhealthy lifestyle.” One day Amazon will offer health insurance, Galloway said. Another prediction of the marketing professor is that education will be disrupted: Big American universities like MIT (Massachusetts Institute of Technology) will partner with tech giants like Apple to survive, but many other universities will not survive. There will also be a shift to online education: The number of students per class could rise from 3,000 to 30,000.

In his closing remarks, Galloway reminds his listeners that relationships with family and friends are the most important thing in life and that the best way to analyse and, if necessary, repair them is to do so right now. Galloway calls this process "repair and restore". If you missed DLD Sync with Scott Galloway, you can check out the session here and nd read about it on the DLD news blog.  

More to come…

In the upcoming weeks experts from various fields will give us their take on the economic, social and cultural impact of the corona pandemic:

  • Thursday, May 14, 5pm (CEST): British businessman and founder of the advertising company WPP Sir Martin Sorrell and DLD Chairman Yossi Vardi
  • Monday, May 18, 6pm (CEST):  Merck CEO Stefan Oschmann and tech investor Klaus Hommels
PDF
More images & downloads

Marketing guru Scott Galloway (c) DLD

DLD Sync with Scott Galloway, Alexandra Schiel, Steffi Czerny and Yossi Yardi (c) DLD

Scott Galloway on the DLD stage in 2019 (c) Dominik Gigler for DLD

Related articles
DLD
New Online Event Series DLD Sync
DLD
New Online Event Series DLD Sync

Extraordinary times require new (event) formats: The international conference network DLD launched a new interactive online event series called DLD Sync featuring one selected DLD speaker in each episode.

DLD Sync
Back to normal?
DLD Sync
Back to normal?

The digital success series of Europe's major innovation conference DLD continues: After eleven exciting DLD Sync sessions, Marietje Schaake and Douglas Rushkoff discussed the status quo of our democracy last week.

DLD Sync
Edelman Trust Barometer: Who do we trust?
DLD Sync
Edelman Trust Barometer: Who do we trust?

At DLD Sync, Richard Edelman and his daughter Margot Edelman from the world's largest owner-managed communications agency Edelman gave insights into their renowned international study – the Edelman Trust Barometer.