While the IAA premiered in the Bavarian capital Munich, around 200 invited guests gathered at the BMW World, to discuss one of the most pressing topics of our time: sustainability.
After the successful DLD Sync kick-off last week with Oxford economist Carl Benedikt Frey, marketing guru Scott Galloway – or marketing poltergeist as DLD founder Steffi Czerny calls him – inspired the DLD community yesterday: Nearly 2,000 participants from 40 different countries registered for the interactive DLD Sync webinar and watched his exciting presentation. Steffi Czerny and DLD Chairman Yossi Vardi introduced him to the audience, Alexandra Schiel, Head of Content & Program at DLD, hosted the Q&A sessionafter Galloway’s presentation.
“There are weeks where decades happen”
“There is a wonderful quote from Lenin: ‘There are decades where nothing happens; and there are weeks where decades happen.’ I believe that we are in those weeks where decades are in fact happening.“ With this statement, Scott Galloway kicked-off the second edition of DLD Sync.
Galloway updated his tech forecasts for the current year and, as always, focused on “the four horsemen" – Amazon, Apple, Facebook and Google. According to Galloway, these four tech giants are the most influential companies in the world. In his opinion, the two most important rising stars are the Canadian e-commerce software company Shopify and Roku, an American streaming provider for multimedia games. Although the video conference provider Zoom is a winner of the Corona crisis, it is currently overrated, he said.
The two most disruptive sectors will be the health and education sectors. According to Galloway, Amazon will play a decisive role in this and grow into the largest healthcare company in the world. "Amazon knows the body mass index of its customers and whether they lead a healthy or unhealthy lifestyle.” One day Amazon will offer health insurance, Galloway said. Another prediction of the marketing professor is that education will be disrupted: Big American universities like MIT (Massachusetts Institute of Technology) will partner with tech giants like Apple to survive, but many other universities will not survive. There will also be a shift to online education: The number of students per class could rise from 3,000 to 30,000.
In his closing remarks, Galloway reminds his listeners that relationships with family and friends are the most important thing in life and that the best way to analyse and, if necessary, repair them is to do so right now. Galloway calls this process "repair and restore". If you missed DLD Sync with Scott Galloway, you can check out the session here and nd read about it on the DLD news blog.
More to come…
In the upcoming weeks experts from various fields will give us their take on the economic, social and cultural impact of the corona pandemic: