What makes a real sense of style? Lodenfrey answers with a native campaign via print and at the point of sale, developed by Burda marketer BCN and premium brand Elle.
A catwalk for the car industry: Burda’s marketer BCN and Creative Services, AdTech Factory’s ad specials team, are presenting the new Seat Leon ST on a catwalk. The catwalk spread is a 12-page pull-out supplement, which can be unfolded from the right and left using a zigzag technique.
“This innovative ad special provides our client Seat with room for emotional pictures, creating an impressive appearance with an XXL advertising space”,
explains Petra Hill, head of creative services at AdTech Factory.
“AdTech Factory with our Creative Services division has unique know-how and expertise in developing and implementing creative, innovative ad specials and formats. The catwalk spread is only one of many ideas waiting to be used by our advertising clients in the print advertising industry.”
Michael Fischer, director of AdTech Factory
See our picture gallery for other ad specials already implemented.