If a company invites you for an interview, then you’ve cleared the first hurdle in the application process. The #AskTheBoss series answers what happens next while providing a sneak peek into different departments.
A catwalk for the car industry: Burda’s marketer BCN and Creative Services, AdTech Factory’s ad specials team, are presenting the new Seat Leon ST on a catwalk. The catwalk spread is a 12-page pull-out supplement, which can be unfolded from the right and left using a zigzag technique.
“This innovative ad special provides our client Seat with room for emotional pictures, creating an impressive appearance with an XXL advertising space”,
explains Petra Hill, head of creative services at AdTech Factory.
Seat implements the catwalk spread in the current edition of Freundin for the first time, and will do so again in edition two of Free Men’s World (publishing date: 8 June 2017).
“AdTech Factory with our Creative Services division has unique know-how and expertise in developing and implementing creative, innovative ad specials and formats. The catwalk spread is only one of many ideas waiting to be used by our advertising clients in the print advertising industry.”
Michael Fischer, director of AdTech Factory
See our picture gallery for other ad specials already implemented.
