BCN & AdTech Factory
07/04/2017

Seat on the catwalk

A catwalk for the car industry: Burda’s marketer BCN and Creative Services, AdTech Factorys ad specials team, are presenting the new Seat Leon ST on a catwalk. The catwalk spread is a 12-page pull-out supplement, which can be unfolded from the right and left using a zigzag technique.


“This innovative ad special provides our client Seat with room for emotional pictures, creating an impressive appearance with an XXL advertising space”,

explains Petra Hill, head of creative services at AdTech Factory.


Seat implements the catwalk spread in the current edition of Freundin for the first time, and will do so again in edition two of Free Men’s World (publishing date: 8 June 2017).


AdTech Factory with our Creative Services division has unique know-how and expertise in developing and implementing creative, innovative ad specials and formats. The catwalk spread is only one of many ideas waiting to be used by our advertising clients in the print advertising industry.”

Michael Fischer, director of AdTech Factory


See our picture gallery for other ad specials already implemented.

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Special printing ink that can be washed off easily fits in perfectly with the advertised product

Innovative ways to integrate samples always win customers over

A supplement with hologram film - an innovative way to combine print, online and cars

Vario Flip: Das bereits mehrfach umgesetzte Ad Special erschien hier erstmals mit Konturstanzung

A sample that leaps straight to the eye

Lentikular-Cover: Das Lentikular-Cover ist ein sensationelles Ad Special, das durch seine Eleganz und Extravaganz beeindruckt!

An integrated gift box is wrapping the magazines for subscribers

A cover that already unveils the ad at first glance

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