The sewing and handicrafts brand Burda Style is now launching the DIY Christmas campaign “mit Liebe genäht (English: "Sewn With Love") together with Burda's neighbourhood platform Nebenan.de.
There is hardly anyone more aware of the fact that self-sewn clothes are an important part of sustainable fashion than the sewing and fashion magazine Burda Style, which has been the epitome of do-it-yourself instructions and self-made fashion for over 70 years. With its latest issue in Germany, Burda Style is putting even greater focus on the topic sustainability with support of a celebrity, and at the same time launching a new sustainability column: Blogger Marie Nasemann, who has always promoted fair fashion, is on the cover and talks about her personal environmental awareness in an interview with Burda Style. The new issue will be available in stores from April 7, 2021 for €7.90.
Sustainability is a hot topic in many different fields such as the world of fashion, which has often been criticised for lacking environmental awareness. For Burda’s sewing and fashion magazine, sustainability does not come up as a surprise: the entire production process of all Burda Style’s collections – from the initial sketch right through to the sewing of the designs – is made in Germany. Not to forget that, for more than seven decades now, the brand has enabled its readers to sew their own clothes based on patterns making their individual contributions for more sustainability. To put sustainability on top of the agenda, Burda's sewing and fashion magazine worked together with Marie Nasemann who was an absolute dream candidate for the current issue.
"Marie Nasemann perfectly reflects sustainable fashion making her an ideal ambassador and cover model for our current fair fashion editorial and the positioning of the brand Burda Style. With the new issue, we are launching our new sustainability column, in which we will introduce labels, manufacturers and personalities who are trying to make the (fashion) world a bit better – with clothing, fabrics or accessories."
Anastasios Voulgaris, Burda Style Creative Director
Marie Nasemann, who came third in the casting show Germany's Next Topmodel in 2009, always tries to support small fair fashion labels. She started rethinking when a textile factory in India, where well-known fashion chains produced their clothes, collapsed: "I questioned my own fashion consumption behavior and stopped it altogether for the time being. Today, I wear fashion from fair and sustainable brands," says the author of the sustainability blog "fair-knallt".