BurdaPrincipal Investments
07/03/2019

Miinto and Showroom join forces

None

The Scandinavian fashion platform Miinto has acquired the leading Polish fashion platform for upcoming fashion Showroom. Hence Showroom customers will soon gain access to hundreds of Scandinavian fashion brands while the designers will have a chance to enter new international markets. Hubert Burda Media has been investing in the Warsaw-based company since 2012 and is now joining Miinto as an investor. Showroom founder Michał Juda and his team will continue developing the platform after Miinto’s acquisition.

Vision of a European fashion platform


“With this partnership, we combine the knowledge of the Showroom team which is focused on independent designers with Miinto’s innovative model for fashion e-commerce. We are excited to be part of their vision of a European fashion platform and look forward to working together. Miinto fits perfectly to our strategy of supporting fast growing digital companies.”

Christian Teichmann, Managing Director BurdaPrincipal Investments


“We are pleased to be able to welcome Burda to our group of investors. We have had good dialogue with their team throughout the process and have great respect for them. In addition, they have an impressive portfolio of media and digital companies under their umbrella and have a strong position on many exciting markets such as Germany, the UK, Poland, the US and Asia. They will be a strong asset on Miinto’s future journey.”

Konrad Kierklo, Miinto-CEO


Miinto was founded in 2009. Since then the fashion platform continues its European journey of growth by breaking with the traditional e-commerce way of large, cash-heavy stock and centralised distribution. Instead, hand-picked fashion stores and brands are gathered on a shared online platform. Miinto cooperates with more than 1,800 fashion stores and brands from seven markets (Denmark, Sweden, Norway, The Netherlands, Belgium, Poland, Switzerland). The company counts more than 130 people distributed between the head office in Copenhagen and regional offices in Oslo, Amsterdam, Warsaw and Zurich.

PDF
More images & downloads

Christian Teichmann, Managing Director BurdaPrincipal Investments

Miinto shopping with iPhone

Miinto logo

Related articles
BurdaPrincipal Investments
Awarded for diversity and inclusion
BurdaPrincipal Investments
Awarded for diversity and inclusion

London-based consultancy Equality Group, which focuses on diversity and inclusion in finance and technology industries, has launched its first inclusion index. BurdaPrincipal Investments appears in the ninth position.

BurdaPrincipal Investments
UK online marketplace "Not on the High Street" announces sale to growth investor Great Hill Partners
BurdaPrincipal Investments
UK online marketplace "Not on the High Street" announces sale to growth investor Great Hill Partners

Not on the High Street , the UK’s best-loved curated online marketplace for unique lifestyle products and thoughtful gifts, today announces it has been acquired by growth equity firm Great Hill Partners.

BurdaPrincipal Investments
Stash Away announces assets under management of 1 billion USD
BurdaPrincipal Investments
Stash Away announces assets under management of 1 billion USD

Stash Away, Southeast Asia’s largest and fastest-growing digital wealth manager for both retail and accredited investors, has announced that they’re managing more than 1 billion USD.