Stable Burda Business Year 2024 – Focus on Synergies and Growth in 2025

Despite ongoing geopolitical challenges and a persistently demanding consumer climate, Hubert Burda Media (short: “Burda”) maintained stable business development over the past year. In 2024, the Burda Group achieved revenues of over 2.7 billion euros with more than 500 products in Germany and 17 other countries. This represents a slight decrease of 0.4 percent compared to the previous year. By the end of the year, the group employed around 9,000 people.

The digital activities of BurdaVerlag, BurdaInternational in Poland and the Czech Republic, and the HolidayCheck Group in the organiser and advertising business were particularly successful. The international investment arm BurdaPrincipal Investments (BPI) expanded its portfolio to over 30 holdings.

In 2024, the Burda Group organised its business into three areas: Consumer Media, B2B Media and Services, and Commerce.

In the Consumer Media area, Burda consolidated its media and publishing businesses. Globally, Burda published 468 magazine titles in 2024. The aggregated revenue of the area was around 1.2 billion euros for the past financial year, approximately 3 percent higher than the previous year. In Germany, the area primarily includes BurdaVerlag and BurdaForward, as well as the neighbourhood network Nebenan.de. The international publishing business of BurdaInternational spans 11 countries, mainly the UK, continental Europe, and Asia. In the UK, the strategic focus on the digital subscription business was strengthened with the nutrition platform Nutracheck and a new food app.

The B2B Media and Services business unit consolidated all professional services Burda provides for corporate clients. This includes New Work SE, which encompasses the job network Xing and the employer review platform Kununu, as well as BurdaDruck and the agency group C3. Revenues in this area decreased by 8.3 percent to a total of 463.6 million euros, primarily due to a repositioning at New Work SE.

The Commerce business unit included Burda's key internet-based activities in the e-commerce and travel sectors. The unit's revenue slightly decreased by 0.5 percent to 1.1 billion euros in 2024. BurdaCommerce includes Cyberport SE, Cyberport IT-Services GmbH, and the online wine retailer Silkes Weinkeller GmbH. The HolidayCheck Group recorded a significant increase in revenue. The digital travel platform successfully diversified its business models and expanded the B2B business alongside the B2C business. BurdaPrincipal Investments (BPI) invested again in a variety of new companies in 2024, including in the fields of innovative materials and AI.

Burda remains optimistic for the 2025 financial year and continues to focus on innovation and growth in the digital sector. Specifically, Burda plans to strengthen synergies between its companies – particularly in the areas of innovation culture, use of artificial intelligence, monetisation, and editorial strategies. To focus on further development and growth in the two main business fields "Media" and "Digital Investments", Burda will organise its corporate portfolio into two pillars starting 1st June 2025: Burda Media and Burda Equity. All German and international publishing and media activities of the group will be consolidated under Burda Media. Under the Burda Equity umbrella, all digital investments of Burda, as well as the investment company BurdaPrincipal Investments (BPI), will be consolidated. With this strategic realignment, the Board of Directors of the Burda Group creates the conditions for flexible management of the diverse businesses and optimal market positioning.

Burda anticipates slightly increasing revenues for 2025.

Development of Burda's Revenues