New year, new name: The internationally operating business unit BurdaCreative, which focuses on crafting, now bears the name Burda Create!.
Hubert Burda Media is acquiring StockFood, the global market leader in food photography. The agency offers the world’s most comprehensive collection of food images to professional partners in the media, marketing and advertising industries. In addition to the best work of more than 1,000 prize-winning food photographers, the agency’s range of products also extends to videos, features (images and text) and recipes in many different languages. StockFood will become part of the BurdaHome division.
“Our strong food brands have made us the market leader in Germany. StockFood enables us to extend our vertical food portfolio and market our exclusive content on a global scale. We hold the achievements of the StockFood team in very high regard and it will be a pleasure to support the growth of this innovative and thoroughly healthy company.”
Frank-Jörg Ohlhorst, managing director of BurdaHome
StockFood will remain an independent company based in Munich, and nothing will change to its existing relations to customers in more than 120 countries worldwide. Managing director Martin Skultety is staying on at the helm. Pete Eising, the company’s founder and hitherto largest shareholder, is leaving the agency after more than three decades. He plans to concentrate on his successful Eising Studio which will continue to photograph first-class image productions for StockFood on an exclusive basis. In the circle of food photgraphers Eising is a living legend, having shot furthermore many covers of Burda's food magazines.