Last week, the Think Digital scholarship holders followed the invitation of Judith Gerlach, the Bavarian State Minister for Digital Affairs, to the Digital Ministry.
How do I best create my own start-up or get into an exciting company? And how do I extend my network? These questions are on many students’ minds. The new mentoring programme of the Internet Business Cluster (IBC), which Burda belongs to, and students of the MMT course – Media, Management and Digital Technologies at Ludwig-Maximilians University in Munich addresses these issues.
The first generation of students started their MMT Master’s course in October 2016. Having provided assistance during the conception phase of the course, Burda contributes to it regularly as part of IBC with regard to guest lectures, student projects and now also the mentoring programme. Twelve students, selected from among more than 90 applicants, are currently enrolled in the course.
„Every MMT student is assigned a mentor from one of the IBC companies in order to allow young talent to gain practical insights right from the start. At Burda, colleagues from Chip, Cliqz, Jameda and Tracdelight act as mentors. We want to support young talent and help them with questions about their course and the start of their career. We also expect an exciting change of perspective for ourselves, an impression of the views and living environment of digital natives. And we hope that some talented mentees will decide to work for us later on, of course.”
Mathias Wahrenberger, director of Burda Digital GmbH
Mentee Katrin Hagner now meets up regularly with her mentor Jana Brauch, B2C product manager at Tracdelight. “The program gives us students the chance to make valuable contacts, gain exciting insights into the everyday work of a big media company and see how what we have learned theoretically is actually put into practice. I particularly hope that Jana will provide me with some insights into e-commerce and digital product management”, says the 23-year-old. “I think the MMT mentoring programme is a great idea!”
Besides Burda, SapientRazorfish, HSE 24, Messe München as well as LMU Munich and Regensburg University are part of IBC. IBC aims to strengthen Munich as a digital location, pair up students from the region with successful digital entrepreneurs and, not least, position itself as an attractive employer for young digital talent.